AWS Startups Blog

Analytics for Startups: What You Need to Know

Ilya Volodarsky, Co-founder at Segment—a customer data infrastructure startup—shares how startups can leverage analytics to answer the tough questions and enable growth. From uncovering hidden opportunities to identifying trends, patterns, and problems areas, Volodarsky will discuss the advantages and ROI of collecting user behavior data. Volodarsky also shares insights on how top startups have built their technology and growth stack as well as guidance on how to build your own.

What you’ll learn:

  • What metrics matter and what to do with them
  • How to set and measure analytics goals
  • How to build conversion funnels and your marketing stack
  • How to create a tracking plan for growing startups
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Michelle Kung

Michelle Kung

Michelle Kung currently works in startup content at AWS and was previously the head of content at Index Ventures. Prior to joining the corporate world, Michelle was a reporter and editor at The Wall Street Journal, the founding Business Editor at the Huffington Post, a correspondent for The Boston Globe, a columnist for Publisher’s Weekly and a writer at Entertainment Weekly.