AWS Startups Blog

Michelle Kung

Author: Michelle Kung

Michelle Kung currently works in startup content at AWS and was previously the head of content at Index Ventures. Prior to joining the corporate world, Michelle was a reporter and editor at The Wall Street Journal, the founding Business Editor at the Huffington Post, a correspondent for The Boston Globe, a columnist for Publisher’s Weekly and a writer at Entertainment Weekly.

Seeing Past the Resume: How Polina Montano built Job Today

“I’m actually an unusual tech co-founder,” Polina Montano says. And it’s true: while Montano’s isn’t exactly a rags-to-riches story, it is a gas-stations-to-striking-tech-gold story. Coming from a retail background, Montano was a small business owner for most of her life—starting with a fashion store and moving up to a chain of gas stations—before the inspiration for Job Today struck. In fact, Montano says, she started pondering the concept of Job Today in earnest thanks her hands-on gas station experience

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Braze logo

Braze Co-Founder on How Tech Humanizes Communications

Whether it’s via phones, cars, speakers, or even watches, brands have an ever-increasing number of places to reach consumers. The catch, however, is that consumers are getting savvier—and more demanding—about how brands are engaging with them. “Customers have high expectations… that brands are going to deliver relevant, personalized, and important messages to them that add a lot of value,” says Braze co-founder and chief technology officer Jon Hyman. For the most part, consumers don’t understand—nor care—whether they are getting a discount or new product notice from a brand’s email or app team. “All they care about is: is it delivering a great product experience, is it valuable to me, is it adding value, and is it relevant to me,” he says.

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Rent the Runway Puts Your Closet in the Cloud

How Rent the Runway is Moving Your Closet to the Cloud

While most people know Rent the Runway as the country’s leading lender of LBDs and workwear, the nine-year old startup also happens to be the country’s largest dry-cleaning business. As Rent The Runway CTO Josh Builder notes, the company turns around, on average, 50,000 to 55,000 items on a daily basis—over 65,000 during peak seasons and holidays—and 100% of that inventory comes back to them.

As veritable stylists and dry-cleaning experts, Rent the Runway must keep track of not only the latest fashion trends, but also a wide variety of inventory and chemical mixes to keep their clothes in red-carpet shape. To do this, RTR is shifting many of their operations to the cloud. Watch to see how they pulled it off.

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Figma Design Product

Figma CEO Dylan Field on Cloud Computing and Design

Initially released on February 19, 1990, Adobe’s Photoshop has long been the doyen of design. However, after nearly 30 years, Photoshop’s licensing model is being challenged by several startups looking to democratize the design industry and make it easier for all people, and not just professionals, to create. One such startup is San Francisco-based Figma. Founded in 2012 by Dylan Field and Evan Wallace, the open design platform—which just raised a $25 million Series B—features a cloud-based screen design tool, which helps teams achieve a shared understanding around design without worrying about syncing, exporting or installing software. We recently caught up with Field to talk about how the cloud has made life easier for designers.

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How GIPHY Engineers Perfect Delivery of a GIF

Every day here at GIPHY, we have GIFs on GIFs on GIFs uploaded to our platform. In fact, we serve over three billion GIFs a day (that’s a lot of dancing cats!) to over 300 million daily active users. Every upload, however, brings new information and an increasingly large amount of data—this can become a lot to manage. Using database services like MySQL and DynamoDB, we’re able to organize this heavy amount of data in a high-performing way.

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