AWS Startups Blog

Building a New Global Addressing System with what3words

Startups are almost all founded on an idea that sounds a bit crazy at the beginning. From Uber to Airbnb, companies’ early days are often marked by doubts, until one day they’re planning to go public and we’re all wondering how we lived without them. Well, what3words may fall firmly in that category.

Based out of London, what3words has built a new global addressing system based on overlaying a 3×3 meter grid over the entire world. Each section of the grid is then given a unique three word identifier—the company’s London office, for example, is located at ///filled.count.soap. Check out the above video interview of Ashley Cashion, VP USA & Head of Automotive & Mobility at what3words, to learn more about the company and how they plan on becoming the next global addressing system.