AWS Startups Blog

Category: Startup*

Rent the Runway Puts Your Closet in the Cloud

How Rent the Runway is Moving Your Closet to the Cloud

While most people know Rent the Runway as the country’s leading lender of LBDs and workwear, the nine-year old startup also happens to be the country’s largest dry-cleaning business. As Rent The Runway CTO Josh Builder notes, the company turns around, on average, 50,000 to 55,000 items on a daily basis—over 65,000 during peak seasons and holidays—and 100% of that inventory comes back to them.

As veritable stylists and dry-cleaning experts, Rent the Runway must keep track of not only the latest fashion trends, but also a wide variety of inventory and chemical mixes to keep their clothes in red-carpet shape. To do this, RTR is shifting many of their operations to the cloud. Watch to see how they pulled it off.

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Launch your app with the AWS Startup Kit

The AWS Startup Kit is a set of resources designed to accelerate startups’ product development on AWS. A core component of the Startup Kit is a set of well-architected sample workloads that can be launched within minutes. These workloads, which reflect best practices for reliability, networking, and security, are supported by AWS CloudFormation templates and code published on GitHub. They easily can be extended to create a wide variety of applications.

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Building a VPC with the AWS Startup Kit

The AWS Startup Kit provides resources to help startups begin building applications on AWS. Included with the Startup Kit is a set of AWS CloudFormation templates that create fundamental cloud infrastructure building blocks. For purposes of this post, we’ll look at the building blocks that relate to an Amazon Virtual Private Cloud (Amazon VPC), a bastion host, and an (optional) relational database.

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Monitoring an app: examples from the AWS Startup Kit

Monitoring involves processing app logs and metrics to provide insights into your app’s performance and health so that you can keep your app running smoothly. It’s a best practice and key aspect of operational excellence, which focuses on how to optimally run systems. Operational excellence is one of the pillars of the AWS Well-Architected framework. […]

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Canva's Publish page

Canva CEO Melanie Perkins on the future of design

Looking to democratize design for everyone, Melanie Perkins co-founded Canva in 2014 to reimagine design for the Internet age. “We’ve had a very strong focus on ensuring it’s accessible to everyone—regardless of your level of design experience, the language you speak, your income or the device you use,” she says. “So whether you’re a teacher, a student, an entrepreneur, a nonprofit organization or a Fortune 500 company, Canva gives everyone the ability to create beautiful designs and publish them anywhere. Just recently we heard from one of our users who created an animated design for a digital billboard—without any graphic design experience!” We recently caught up with Perkins to talk design.

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A patient is fitted with one of Andiamo's orthopedics

Tech for good: UK startup Andiamo hopes 3-D printing will eliminate painful orthotics for kids

Andiamo aims to bring 3-D scanned and printed orthotics to families and children in the UK—and soon, the world. What the London-based startup, through 3-D scanning and printing, has the potential to solve for is what every great new technology brings to the party: a better, faster, and cheaper approach. For children, that crucially means brace fittings that aren’t miserable and a resulting orthotic that not only fits, but also functions better.

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How to get started on AWS (From a dead standstill)

Want to build a database-backed website, or the backend to a mobile app? Set up a WordPress or Drupal site, or just use an Amazon S3 bucket to store files? You can do all this and much more on AWS, but first you’ll need to create an account and set it up. Let’s walk through how to do that from scratch—while following best practices and making sure your account is securely configured to take full advantage of all that AWS offers.

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The Robocar Rally track at AWS re:Invent 2017.

Baby, You Can Drive Your Own Car: A Look at How Deep Learning Powered AWS’s Robocar Rally

What’s more fun than an all-night hackathon in Vegas? Why, a Vegas hackathon involving self-driving cars, of course. During AWS’s 2017 re:Invent conference, 25 teams were given kits to build an autonomous car that could learn how to drive around a track on its own. In this video, we explain what deep learning has to do with autonomous driving and how even a light-hearted Robocar Rally can have deeper implications for learning and the cloud.

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