AWS Startups Blog

Tag: berlin

An Ocean of Data: Talking With Datameer’s Claudine Lagerholm

Oceans are made for exploration. That seems to be the subtext of the evocatively named Datameer, which uses Meer, the German word for ocean, to position itself in juxtaposition with data lakes. The name Datameer hints at the immensity and power of data, which shapes lives today in much the same way that ocean currents shaped those in previous centuries. It also hints at the sheer inscrutability of data. For most people, being presented with raw data and asked to interpret it is as bewildering as being presented with a view of a flat sea and told to list statistics about local fish populations. That’s where Datameer comes in.

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Zalando Uses Machine Learning to Take the Guesswork Out of Shopping

While fashion is sometimes seen as rarified and impenetrable, the reality is that most people engage with it on a daily basis. After all, everyone has to put on an outfit each morning—and those clothes have to be chosen and purchased somewhere. In Europe, that place is often Zalando. Founded by business school friends Robert Gentz and David Schneider in 2008, the publicly traded company (it IPOed in 2014) has 26 million customers in 17 countries, making it Europe’s biggest online-only store for clothing and shoes (and, more recently, beauty products). The site offers 300,000 items from around 2,000 brands, along with free shipping, same-day delivery, and 100 days to return unwanted purchases. Like many online retailers of its size and user-friendliness, anticipating customer behavior—what they will want to buy, and when and where and how they will want to buy it—is crucial to Zalando’s success.

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How GetYourGuide Makes Sightseeing Personal

In 2009, Johannes Reck, a student at the Swiss Federal Institute of Technology in Zurich, arrived in Beijing one day earlier than his friend and classmate, Tao Tao. Tao, who knew Beijing well, was able to serve as a local guide to Reck once he arrived, and the trip was a success. Without Tao, however, Reck found himself at a loss as to where to go or what to do.

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hyScore.io Aggregates, Analyzes and Automates Contextual Analysis using its Content Intelligence Platform

Imagine you’re a car manufacturer who wants to advertise on a news site, but you don’t want your advertisement to run alongside a story about the diesel emissions scandal. Or you sell something in an online shop and need to comb through the reviews, social media feeds and comments to figure out what users want in the next product upgrade or what they think of your customer service. Building a tool that could aggregate and analyze all the keywords, phrases and tonalities—whether the sentiment is positive or negative—would take a couple of years, a specialized development team, and at least half a million dollars. Enter hyScore.io, a customizable API that combines natural language processing and machine learning to create solutions for native advertising, contextual targeting, URL/text inventory searches and any number of other uses.

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gridX’s Andy Booke on Giving Solar Panel Users the Power of Data

gridX co-founders Andy Booke and David Balensiefen came up with the idea for their IoT startup, gridX, while travelling in Ecuador, where the stability of the power grid left something to be desired. “The energy would just black out,” Booke recalls, “and then we saw this little village [that] had some solar panels and some diesel engines, and they were powering themselves in this little community.”

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Future-Friendly: Johannes Würbach from Contentful Explains Adaptable Content

For the people and companies producing today’s ever-evolving content, the challenge has increasingly become more complicated than delivering it in a single form. Today’s content needs to be dynamic and adaptable to meet consumers where they are, through whatever device they’re currently plugged into. “Successful companies now really try to stay directly in contact with the customers through ever-evolving content and experiences,” explains Johannes Würbach, senior back-end engineer at Contentful, which provides content infrastructure for developers and content creators.

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Chris Obereder

“Social Media Black Magic Artist” Chris Obereder on the importance of having fun and staying open

Chris Obereder is in some ways a typical Silicon Valley wunderkind. Only 26, he started out in tech at the age of 14 and has been called a “social media black magic artist” by Napster founder Sean Parker. But unlike some of his other tech industry peers, he emphasizes the importance of openness, creativity and just plain fun in crafting a career.

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