AWS Startups Blog

Tag: berlin

hyScore.io Aggregates, Analyzes and Automates Contextual Analysis using its Content Intelligence Platform

Imagine you’re a car manufacturer who wants to advertise on a news site, but you don’t want your advertisement to run alongside a story about the diesel emissions scandal. Or you sell something in an online shop and need to comb through the reviews, social media feeds and comments to figure out what users want in the next product upgrade or what they think of your customer service. Building a tool that could aggregate and analyze all the keywords, phrases and tonalities—whether the sentiment is positive or negative—would take a couple of years, a specialized development team, and at least half a million dollars. Enter hyScore.io, a customizable API that combines natural language processing and machine learning to create solutions for native advertising, contextual targeting, URL/text inventory searches and any number of other uses.

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gridX’s Andy Booke on Giving Solar Panel Users the Power of Data

gridX co-founders Andy Booke and David Balensiefen came up with the idea for their IoT startup, gridX, while travelling in Ecuador, where the stability of the power grid left something to be desired. “The energy would just black out,” Booke recalls, “and then we saw this little village [that] had some solar panels and some diesel engines, and they were powering themselves in this little community.”

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Future-Friendly: Johannes Würbach from Contentful Explains Adaptable Content

For the people and companies producing today’s ever-evolving content, the challenge has increasingly become more complicated than delivering it in a single form. Today’s content needs to be dynamic and adaptable to meet consumers where they are, through whatever device they’re currently plugged into. “Successful companies now really try to stay directly in contact with the customers through ever-evolving content and experiences,” explains Johannes Würbach, senior back-end engineer at Contentful, which provides content infrastructure for developers and content creators.

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Chris Obereder

“Social Media Black Magic Artist” Chris Obereder on the importance of having fun and staying open

Chris Obereder is in some ways a typical Silicon Valley wunderkind. Only 26, he started out in tech at the age of 14 and has been called a “social media black magic artist” by Napster founder Sean Parker. But unlike some of his other tech industry peers, he emphasizes the importance of openness, creativity and just plain fun in crafting a career.

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