Author: Jeff Barr

When customers come to us with new and unique requirements for AWS, we listen closely, ask lots of questions, and do our best to understand and address their needs. When we do this, we make the resulting service or feature generally available; we do not build one-offs or “snowflakes” for individual customers. That model is […]

Messaging holds the parts of a distributed application together, while also adding resiliency and enabling the implementation of highly scalable architectures. For example, earlier this year, and supported the processing of customer orders on Prime Day, collectively processing 40 billion messages at a rate of 10 million per second, with no customer-visible issues. SQS and […]

Earlier this month, my colleague Colm MacCárthaigh told you about AWS PrivateLink and showed you how to use it to access AWS services such as , , EC2 Systems Manager, the EC2 APIs, and the ELB APIs by way of VPC Endpoints. The endpoint (represented by one or more Elastic Network Interfaces or ENIs) resides […]

Do you remember what web video was like in the early days? Standalone players, video no larger than a postage stamp, slow & cantankerous connections, overloaded servers, and the ever-present buffering messages were the norm less than two decades ago. Today, thanks to technological progress and a broad array of standards, things are a lot […]

As you wander through the campus, take a minute to think about your expectations for all of the elements that need to come together… Starting with the location, my colleagues have chosen the best venues, designed the sessions, picked the speakers, laid out the menu, selected the color schemes, programmed or printed all of the […]

Our customers are using to make their connected devices more intelligent. These devices collect & measure data in the field (below the ground, in the air, in the water, on factory floors and in hospital rooms) and use as their gateway to the . Once connected to the cloud, customers can write device data to […]

We launched the AWS Cost Explorer a couple of years ago in order to allow you to track, allocate, and manage your AWS costs. The response to that launch, and to additions that we have made since then, has been very positive. However our customers are, as Jeff Bezos has said, “beautifully, wonderfully, dissatisfied.” I […]

We don’t often recognize or celebrate anniversaries at AWS. With nearly 100 services on our list, we’d be eating cake and drinking champagne several times a week. While that might sound like fun, we’d rather spend our working hours listening to customers and innovating. With that said, has now been generally available for a little […]

Earlier this year we launched the x1e.32xlarge instances in four AWS Regions with 4 TB of memory. Today, two months after that launch, customers are using these instances to run high-performance relational and NoSQL databases, in-memory databases, and other enterprise applications that are able to take advantage of large amounts of memory. Five More Sizes […]

Amazon Elasticache makes it easy to for you to set up a fast, in-memory data store and cache. With support for the two most popular open source offerings (Redis and Memcached), ElastiCache supports the demanding needs of game leaderboards, in-memory analytics, and large-scale messaging.