AWS Cloud Enterprise Strategy Blog

Tag: Reinvention

Creating Remarkable Customer Experiences: Priorities, Experimentation, and Inclusion

One of the things that I enjoy most about Amazon’s culture is that Customer Obsession is our first leadership principle. I was a customer for 26 years in my various roles at The Coca-Cola Company and benefited from Amazon’s customer obsession. What I found is this often comes down to creating, and constantly making better, […]

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Continuous Transformation: Stop Stopping

We hear a lot of talk these days about digital transformation. Enterprises see that they need to take advantage of new digital technologies and management techniques to become nimbler and to deepen their relationships with customers. Their technology now looks antiquated compared to the digital services they use every day; their processes seem slow compared […]

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The Frozen Middle—Part One: Understanding

First in a two-part series In many of our conversations with customers, we hear talk of a “frozen middle”—middle managers in IT who are reluctant to change and either block or slow down attempts at transformation. The idea is that senior leadership wants to gain the benefits of the cloud and digital transformation while line […]

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Addressing the Digital Workforce Gap through Diversity and Inclusion

A frequent topic in our conversations with enterprise leaders is just how difficult it is to find people with the right skills for the digital age. We often suggest that their go-to-strategy should be to grow talent internally, developing the skills of people they already employ (an earlier blog post covers this subject as well). But […]

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FinDev and Serverless Microeconomics: Part 2 – Impacts

By Aleksandar Simovic Introduction by Mark Schwartz Serverless computing (for example, the capabilities offered by AWS Lambda) is not just a new technology. Its implications—not yet widely understood—include a deep impact on enterprise strategy. Essentially, serverless computing completes the transformation of IT platforms to a utility, something like electricity: whenever you need a little bit […]

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FinDev and Serverless Microeconomics: Part 1

by Aleksandar Simovic Introduction by Mark Schwartz, AWS Enterprise Strategist In a post a few months ago titled Micro-Optimization: Activity-Based Costing for Digital Services, I pointed out that serverless computing in the cloud raises the possibility for us to optimize our costs at an extremely granular level, the level of individual functions within an application. Essentially, […]

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AWS Enterprise Strategy Blog 2018 Wrap-Up

Our enterprise strategy blog—like the rest of Amazon and AWS—is oriented around the expressed needs of our customers. We write about the issues and challenges facing the enterprises we meet with, and try our best to give them new ways of framing problems, of anticipating the future of IT, of thinking about the cloud and […]

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Staying Inspired: A Conversation with Today’s Enterprise Cloud Leaders

Over the past few weeks, I’ve been sharing highlights from my conversations with seven leaders around their perspectives on innovation at scale when it comes to people and organization. Our dialogues with these leaders, from both commercial enterprises and the public sector, explore how these individuals cultivate next level leaders, how they deal with failure, […]

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