AWS for Industries
Tag: datalake
How Databricks on AWS helps optimize real-time bidding using machine learning
Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]
Implement FAIR scientific data principles when building HCLS data lakes
The FAIR data principles were first proposed in a seminal paper published in 2016 in the Journal Scientific Data. It was written by a group of international experts in data management and curation. To address the challenges that the research community is facing, they proposed FAIR Principles as a framework for making data more discoverable, […]
What value can cloud computing deliver to the maritime industry?
Majority of the global trade happens at sea: the ocean shipping industry is at the core of the global economy, yet still enjoying a lower level of digitization. In this post we will review how companies in this vertical can take advantage of cloud computing to transform their business. Cloud computing can deliver value to […]