AWS for M&E Blog

AWS at NAB show 2019 [Updated 4/5/2019]

To help media companies across the world elevate the viewing experience for their audiences, Amazon Web Services will demonstrate advances in content creation, distribution, media supply chain, and AI during the NAB Show 2019 (April 8-11, Booth SU2202, Las Vegas Convention Center). AWS will feature a full range of cloud and on-premises video solutions to ingest, produce, process, deliver, and enrich media content at NAB Show.


See demonstrations of advanced cloud-based media and machine learning services supporting content creation, content distribution, and access to a robust media supply chain.

Spotlight on Content Creation

Studio in the cloud
Deploy a creative studio in the cloud for visual effects, animation, and editing workloads. Scale rendering, virtual workstations, and data storage globally with AWS Thinkbox Deadline, Amazon Elastic Compute Cloud (EC2) instances, and AWS Cloud storage options such as Amazon Simple Storage Service (S3), Amazon FSx, and more.

Next-generation video processing
Take advantage of video ecosystem advancements. Simplify video delivery by ingesting IMF packages and creating CMAF outputs. Boost video quality and lower storage and transfer costs with state-of-the-art QVBR encoding.

Engage viewers with cloud DVR services
Create an end-to-end cloud DVR workflow that lets video providers quickly launch cloud services and easily integrate time-shift features like catch-up and start-over TV.

Enhance the value of live sports with machine learning
Use AWS Media Services and machine learning tools to identify players and track action in real time, streamlining metadata tagging and enabling enhanced coverage for live sports.

Solutions for Content Distribution

Secure and reliable video transport
Reliably transport and securely share high-quality live video over IP and easily manage contribution to the cloud for high-value broadcasts. Use entitlements to seamlessly distribute live content to partners, with granular control over access and security.

Maintain video quality with fewer bits
Deliver premium viewing quality while cutting video storage and delivery costs using AWS Elemental encoding solutions with Quality-Defined Variable Bitrate (QVBR) control.

Reduce expense with serverless video playout
Build linear channels in the cloud, saving on the expense and overhead of live encoding and delivering content at a fraction of the cost of traditional playout.

Improve content monetization with personalized ad insertion
Insert personalized ads into video streams and increase quality, reach, and relevance for monetization campaigns, with support for VAST, VMAP, and VPAID standards, along with a broad range of DASH functionality.

Advancing the Media Supply Chain

Media-to-cloud migration
Migrate large-scale video archives into the cloud, reduce the complexity of ingest automation, and enhance metadata for improved content search and management.

Smart language workflows
Automate real-time transcription, caption creation, and multi-language subtitling and dubbing. Easily create VOD clips based on caption text with AWS media and machine learning services.

Focus on viewer experience
Personalize media workflows with machine learning recommendations and tailor advertising to broadcast content using image, object, and scene detection.

Enhance content with machine learning
Build scalable video services powered by machine learning. Create searchable media libraries, moderate content across image, audio, and video files, and automate content compliance, moderation, and redaction.

Extending the Media Workflow

Easy, powerful content protection
The Secure Packager and Encoder Key Exchange (SPEKE) standardizes
and streamlines integrations between DRM systems and encoders, transcoders, and origin servers. SPEKE dramatically cuts the time and cost to set up content protection within video workflows.

AI and analytics
Optimize workflows and supply chains with integrated analytics and machine learning tools. Streamline tasks such as content redaction, highlight creation, video clipping, live subtitling, and metadata extraction with easy-to-deploy cloud-based machine learning functions.

Low latency for live video
Enhancing the audience experience for high-profile live events and gaming experiences, an end-to-end live streaming video workflow demonstrates sub-six-second latency from source to screen.

Speaking Sessions

Join AWS experts for media-focused keynotes, panels, and fireside chats at NAB Show.

Monday, April 8

The Power of Machine Learning Within the Rock & Roll Hall of Fame
11:30 AM – 12:00 PM | Location: SL8224 – AI+Cloud Campus

Learn how Rock & Roll Hall of Fame teamed up with GrayMeta to make years of archived digital content easily accessible, delivering deep insights and streamlining production processes. Join GrayMeta and Rock & Roll Hall of Fame along with AWS to discuss machine learning and working with assets within the GLAM (galleries, libraries, archives, and museums).

Beyond the Field: How Sports Pioneers are Powering the 360 Audience Experience in the Cloud
2:30 – 3:30 PM | Location: N7506 – Main Stage

Acclaimed sports stats expert and journalist Cynthia Frelund leads an all-star team of speakers in a fast-paced keynote taking you behind-the-scenes to learn how Pac-12 Conference and Pac-12 Networks, CBS Sports Digital, Hulu, and the LA Clippers deliver exceptional sports video content at massive scale.

Tuesday, April 9

Video Storytelling as a Service: How Cloud Helps Broadcasters Streamline and Become Go-to Digital Destinations
11:20 AM – 12:00 PM | Location: N260

Speakers from Washington Post, Graham Media Group, and AWS discuss how leading media brands use cloud-based content management to streamline live and on-demand workflows to deliver the world’s most compelling news, information, and entertainment content across digital platforms.

Embracing the Evolution, Accelerating Innovation through the Cloud
11:30 AM – 12:00 PM | Location: N251 (NAB Streaming Summit)

Industry experts from AWS and Deluxe discuss changes in the market, the future workflows of content creators and distributors, and how the cloud will be the key to helping companies secure, transform, scale and rapidly deliver content.

Wednesday, April 10

Artificial Intelligence: Creating and Augmenting Models with Human in the Loop Workflows
1:00 PM – 1:15 PM | Location: SL8224 – AI+Cloud Campus

PBS and AWS demonstrate all of the areas where human-in-the-loop workflows can help streamline, automate, and augment machine learning, as well as improve accuracy, lower cost, and speed up the time to value of your machine learning workflows.

Cross Platform Addressable Advertising – Today’s Opportunity
1:00 PM – 1:30 PM | Location: SU6524 – Advanced Advertising Demo Theater

Panelists from Crystal, INVIDI Technologies, Inscape, and AWS Elemental will discuss how programmers, networks and station groups can deploy new ad insertion and replacement technologies to unlock additional revenue opportunities from addressable advertising.

Tech Talks

What is Interoperable Master Format (IMF), and how does it work? During two tech talk sessions at NAB Show, Bruce Devlin, CEO at Mr MXF and SMPTE Standards VP, and Dan Germain, Sr. Product Manager at AWS, dive into what IMF is, how studios and distributors use IMF to reduce costs and simplify workflows, and how to make the IMF format work for your specific needs.

AWS Tech Talks take place on AWS booth SU2202 from 10 to 11 a.m. on Tuesday, April 9 and Wednesday, April 10. Space is limited. Register here to request your spot.

Hands-on Workshops for Media Experts

AWS will host two days of hands-on labs and workshops during NAB Show 2019. Registered NAB attendees will learn how to build media workflows in the cloud from AWS experts. All sessions are free; however, pre-registration is recommended as seating is limited. See the full agenda and access the free registration code here.

4K 4Charity Fun Run

The 4K 4Charity Fun Run at NAB Show is a 4km (2.49-mile) run and walk event that raises visibility and funding for non-profit organizations focused on diversity and inclusion. This year’s event takes place Tuesday, April 9 at 7:30 AM in Sunset Park, and all proceeds benefit Girls Who Code. Register at

Partners at NAB Show

AWS will host several members of the Amazon Partner Network (APN) at NAB Show in booth SU2202.

Schedule a Meeting

Reach out to your AWS account manager or, schedule a meeting ahead of time to speak with one of our media subject matter experts in booth SU2202 located in the South Upper Hall.



Lindy Anderson

Lindy Anderson

Lindy Anderson is a Senior Industry Marketing Manager - M&E, part of her focus is to help customers tell stories about their innovative projects using AWS services.