Scripps networks interactive goes full cloud with Thinkbox deadline and AWS
Scripps Networks Interactive (recently acquired by Discovery, Inc.) is the leading developer of lifestyle content across TV, digital, and emerging platforms. With brands including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel under the Scripps umbrella, it collectively engages more than 190 million consumers each month. Based in Knoxville, TN, the company’s Design and Motion Services department keeps busy year-round, creating broadcast and digital graphics packages for all Scripps brands, including show opens, ad bumps, animated renderings and in-show graphics that enhance the narrative or bridge pieces of content.
As the team’s workload began to increase with the ever-rising demands of seasonal peaks, the throughput of Scripps’ existing on-premises rendering systems couldn’t keep pace. Additionally, the machines were overdue for an expensive upgrade, prompting Scripps’ Director of Motion Design Peter Franks to explore cloud-based rendering options to help manage overflow. “In order to use high-end renderers, achieve more realistic renders and increase productivity to meet the demand, we needed more horsepower,” said Franks.
Read the full story on the Thinkbox Deadline site.