AWS Messaging & Targeting Blog

Tag: analytics

Orchestrating and Monitoring Multichannel Messaging with Amazon Pinpoint

The union of marketing and technology (MarTech) has contributed to making communications and customers interactions more dynamic and personalized. In a multichannel environment with increasingly connected customers, it is essential for a MarTech system to orchestrate a digital marketing strategy using customers’ preferred channels in addition to monitoring their effectiveness during these engagements. Companies in […]

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amazon-pinpoint-deliverability-dashboard

Creating custom Pinpoint dashboards using Amazon QuickSight, part 3

Note: This post was written by Manan Nayar and Aprajita Arora, Software Development Engineers on the AWS Digital User Engagement team. This is the third and final post in our series about creating custom visualizations of your Amazon Pinpoint metrics using Amazon QuickSight. In our first post, we used the Metrics APIs to retrieve specific […]

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Exciting New Email Features Available Now in Amazon Pinpoint

Yesterday, we launched several exciting new email-related features in Amazon Pinpoint. The biggest of these features is the ability to send transactional emails. Transactional emails are a great way to send one-to-one emails to your customers without creating segments or campaigns first. For example, when a customer makes a purchase in your app, or requests […]

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