Category: Thought Leadership

As business interactions become increasingly digital, Small and Medium Business (SMB) staff can sometimes be overwhelmed by the volume of information around consumers’ product engagements, like website inquiries, product purchases, and customer support tickets. Customer intelligence functionality can make it easier for SMB teams to consolidate and use this data so they can better execute […]

Running a manufacturing business takes gut instinct coupled with experience to navigate changing markets. It is challenging to be resilient in the face of volatility and competitive pressure. But challenges bring opportunities, and today’s small and medium-sized manufacturer has a new tool to add to the toolbox—data. A lot of data. So how do you […]