AWS Startups Blog

Michelle Kung

Author: Michelle Kung

Michelle Kung currently works in startup content at AWS and was previously the head of content at Index Ventures. Prior to joining the corporate world, Michelle was a reporter and editor at The Wall Street Journal, the founding Business Editor at the Huffington Post, a correspondent for The Boston Globe, a columnist for Publisher’s Weekly and a writer at Entertainment Weekly.

Forget Silicon Valley, for Farmer’s Business Network, the Real Proving Grounds for Machine Learning are Out in the Fields

If you live at a distance from farm country, agriculture might seem like an unchanging industry, built around traditional methods and relatively low-tech tools. Even a Google Image search primarily brings up pictures of tractors plowing through fields. However, the economic risks of agriculture actually force farmers to be early adopters of new technology. As a result, today’s farms can be just as high tech as any office you’ll find in Silicon Valley—especially when it comes to data.

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Meet Riversands: A Startup Hub Helping South African Entrepreneurs Take Off

This April marks a quarter century since the formal end of apartheid in South Africa, when Nelson Mandela was elected as the country’s first black president. Since then, the country has become the second-largest economy on the continent and home to a dynamic, growing tech scene. But that success has not been evenly distributed. By any measure, according to a World Bank report last year, South Africa is one of the most unequal countries in the world. “The only hope that this country has is deep, inclusive growth,” says Jenny Retief, CEO of Riversands Incubation Hub, a startup initiative helping the country’s diverse entrepreneurs thrive. “You only get economic resilience and multi-faceted growth by having a lot of business across a lot of industries.”

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How GetYourGuide Makes Sightseeing Personal

In 2009, Johannes Reck, a student at the Swiss Federal Institute of Technology in Zurich, arrived in Beijing one day earlier than his friend and classmate, Tao Tao. Tao, who knew Beijing well, was able to serve as a local guide to Reck once he arrived, and the trip was a success. Without Tao, however, Reck found himself at a loss as to where to go or what to do.

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Hubspot on Content Marketing for Startups

When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. Director of Marketing at HubSpot for Startups, Amanda Sibley, shares the benefits of creating and distributing valuable, relevant, and consistent content. She discusses how this cost-effective alternative to traditional marketing can differentiate a startup’s brand and build authority, reputation, and a voice of influence.

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Glasnostic Helps Enterprises Find Balance As Their Microservice Architectures Gain Complexity

Updating the features on a company’s site is intended to boost capabilities, but new additions become thousands of independently built moving parts that must work together in a single ecosystem without interruption. Tobias Kunze, the CEO and founder of Glasnostic, likens this challenge to recording music with multiple sound inputs—like microphones with different singers, but without using a mixing board to balance the song. Glasnostic’s solutions act as the mixer to create harmony between new technology and existing functions.

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ClearDATA CEO and Co-Founder Darin Brannan on Starting—and Managing—A Successful Startup

As a former venture capitalist turned three-time founder, Darin Brannan has learned a thing or two about starting a successful startup. Not only has he nurtured at least two companies from birth to IPO, growing each to hundreds and thousands of employees, but he’s also managed 34 company acquisitions at the same time. His key takeaways for establishing a viable business? Start with a big market opportunity, build a talented cohesive team, architect a strong business plan, and then execute said plan with undying tenacity and perseverance.

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Wag, GOAT, Calm, and More Present Technical Talks at the 2019 AWS Summit Anaheim

On Thursday, April 11th, Wag, GOAT, Calm, and SignalFx, among others, spoke at the Startup Talks area of the 2019 AWS Summit – Anaheim. All of their talks can be found below: Dynamic AI | AI for Automated Business Communication from Research to Production Wag | Bella The Friendly Pup – CX Automation with Amazon Connect, Lex, and […]

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CHEQ Yourself Before You Wreck Yourself: Israeli Startup Guards Advertisers Against Digital Disaster

To combat digital advertising nightmares, Israeli cybersecurity startup CHEQ offers practical solutions. The company’s proprietary software blocks unauthorized ads before they can damage an advertiser’s reputation or depress its revenues. CHEQ’s clients include advertising agencies and digital media companies whose lifeblood is advertising. Beyond serving clients’ needs, CHEQ positions its work as a boon to everyone who goes online.

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Henning Lange Wants Customers to Leave the Infrastructure Complexities to Giant Swarm

Henning Lange, founder and CEO of Giant Swarm, has heard the murmurs about there being too much software out there. He agrees—kind of. It’s not that there are too many software platforms available, it’s that there is too much bad software available. That’s why he and his Cologne-based company are committed to providing their customers […]

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