AWS Startups Blog

Michelle Kung

Author: Michelle Kung

Michelle Kung currently works in startup content at AWS and was previously the head of content at Index Ventures. Prior to joining the corporate world, Michelle was a reporter and editor at The Wall Street Journal, the founding Business Editor at the Huffington Post, a correspondent for The Boston Globe, a columnist for Publisher’s Weekly and a writer at Entertainment Weekly.

Hubspot on Content Marketing for Startups

When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. Director of Marketing at HubSpot for Startups, Amanda Sibley, shares the benefits of creating and distributing valuable, relevant, and consistent content. She discusses how this cost-effective alternative to traditional marketing can differentiate a startup’s brand and build authority, reputation, and a voice of influence.

Glasnostic Helps Enterprises Find Balance

Updating the features on a company’s site is intended to boost capabilities, but new additions become thousands of independently built moving parts that must work together in a single ecosystem without interruption. Tobias Kunze, the CEO and founder of Glasnostic, tells us more.

Henning Lange Wants Customers to Leave the Infrastructure Complexities to Giant Swarm

Henning Lange, founder and CEO of Giant Swarm, has heard the murmurs about there being too much software out there. He agrees—kind of. It’s not that there are too many software platforms available, it’s that there is too much bad software available. That’s why he and his Cologne-based company are committed to providing their customers […]

Fornova Helps Top Hotels Maximize Online Bookings

The way travelers book their lodging has changed dramatically as Internet commerce has become more secure and Online Travel Agencies (OTAs) have grown in popularity. Customers benefit from speedy price comparisons and easy-to-read rating systems. Hotels, however, can’t always keep pace with the rapidly evolving virtual world and miss out on direct bookings while struggling to partner with third-party sites. Enter Fornova, which addresses this gap in the hospitality space with technology that scans, extracts, and analyzes millions of pieces of data from the online marketplace.