AWS Startups Blog

Michelle Kung

Author: Michelle Kung

Michelle Kung currently works in startup content at AWS and was previously the head of content at Index Ventures. Prior to joining the corporate world, Michelle was a reporter and editor at The Wall Street Journal, the founding Business Editor at the Huffington Post, a correspondent for The Boston Globe, a columnist for Publisher’s Weekly and a writer at Entertainment Weekly.

How GetYourGuide Makes Sightseeing Personal

In 2009, Johannes Reck, a student at the Swiss Federal Institute of Technology in Zurich, arrived in Beijing one day earlier than his friend and classmate, Tao Tao. Tao, who knew Beijing well, was able to serve as a local guide to Reck once he arrived, and the trip was a success. Without Tao, however, Reck found himself at a loss as to where to go or what to do.

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Hubspot on Content Marketing for Startups

When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. Director of Marketing at HubSpot for Startups, Amanda Sibley, shares the benefits of creating and distributing valuable, relevant, and consistent content. She discusses how this cost-effective alternative to traditional marketing can differentiate a startup’s brand and build authority, reputation, and a voice of influence.

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Wag, GOAT, Calm, and More Present Technical Talks at the 2019 AWS Summit Anaheim

On Thursday, April 11th, Wag, GOAT, Calm, and SignalFx, among others, spoke at the Startup Talks area of the 2019 AWS Summit – Anaheim. All of their talks can be found below: Dynamic AI | AI for Automated Business Communication from Research to Production Wag | Bella The Friendly Pup – CX Automation with Amazon Connect, Lex, and […]

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Henning Lange Wants Customers to Leave the Infrastructure Complexities to Giant Swarm

Henning Lange, founder and CEO of Giant Swarm, has heard the murmurs about there being too much software out there. He agrees—kind of. It’s not that there are too many software platforms available, it’s that there is too much bad software available. That’s why he and his Cologne-based company are committed to providing their customers […]

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