AWS Startups Blog

Mikey Tom

Author: Mikey Tom

Mikey works on the AWS Startup Marketing team to help highlight awesome founders leveraging the AWS ecosystem in interesting ways. Prior to his time at AWS, Mikey led the venture capital news coverage at PitchBook, researching and writing about industry trends and events.

Three Key Tactics for Marketing to Developers

If you ask a developer what they think of marketing, it’s unlikely you’ll get a very positive response. Why? For the most part, they’re tired of marketers telling them how awesome a product is. They have a healthy skepticism, in that they just don’t believe the messaging. But what if your target market is developers? How do you attract them to—and keep them using—your platform?

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What Are Two Main Things That SaaS Startups Need to Think About? Algolia CEO & Co-Founder Nicolas Dessaigne explains

What are two main things that all SaaS companies need to be sure to think about? While there is likely a laundry list of such items, a culture of creativity and security should be top of mind, at least according to Adam Fitzgerald, Head of Worldwide Developer Marketing at AWS, and Nicolas Dessaigne, Co-Founder and CEO of Algolia.

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Duetto Research

How Duetto is modernizing the multi-billion dollar hospitality industry

The hospitality industry was once a hotbed of innovation. Back in the 1960’s, for example, the Holiday Inn developed and launched the Holidex, a first-of-its-kind centralized reservation system. In a time before the internet, this piece of technology helped set the then 15-year old company apart. But times have changed, according to Patrick Bosworth, CEO and Co-Founder of Duetto.

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