Business Model Transformation on AWS – Wipro, the New AWS Partner Success Story

Today, we’d like to highlight our newest AWS Partner Success Story featuring Wipro, a Global Systems Integrator, Premier APN Consulting Partner, AWS Managed Service Provider, and AWS Life Sciences Competency Partner.

Headquartered in Bangalore, India, Wipro is a global IT consulting and system integration services firm that develops and implements solutions for enterprises across the globe. Wipro partners with more than 900 of the Fortune 1000 enterprises, and its 160,000-plus employees work in 67 countries. The organization operates more than 55 Centers of Excellence for emerging technologies, through which it takes advantage of the latest technology to deliver business capabilities to customers in financial services, manufacturing, technology, retail, consumer goods, healthcare, and media.

In the mid-2000s, an increasing number of Wipro customers started looking at new, more cost-effective approaches to consuming IT services. The cloud quickly emerged as one of those approaches. “Our customers wanted to move away from up-front capital expenses, and that really drove the trend toward IT as a service,” says Dr. Manish Govil, Global Cloud Alliances Head, Wipro. “Also, our customers wanted to bring services to market faster, and the agility and flexibility of the cloud enable that. We sensed that trend early on.”

Because its customers continued to express interest in the cloud as a business enabler, Wipro knew it needed to create a new strategy based on the development of software as a service (SaaS) solutions. “We had to develop a completely different business model to meet the demand for cloud offerings,” Govil says.

As an APN Partner, Wipro has been able to transform its business model. “By working as an APN Partner, we can be an innovation partner to our customers. We can now offer services we weren’t able to offer before,” says Govil. “We can structure our offerings as a service as a result of working in the cloud. We don’t have to manage our own data center infrastructure, so we have the flexibility and agility to release our services and solutions to market faster.”

Curious to learn more? Read the full case study.