AWS Partner Network (APN) Blog
Hexaware’s Gen AI Review Analytics Solution for Retail Enterprises
 |
 |
By: Hamdy Eed, Sr. Partner Solution Architect – AWS
By: A. Soundarapandian, Data Science Practice Head – Hexaware
By: Teena Jain, GenAI Solution Lead – Hexaware
By: Zeba Shaikh, Technical Solution Architect – Hexaware
By: Piyush Patra, Partner Solution Architect – AWS
Introduction:
In this blog post, we will focus on equipping our readers with the knowledge necessary to understand the challenges faced by Micro, Small and Medium-sized Retail Enterprises (MSME) in the eCommerce space and how Hexaware Generative AI solution can help them overcome such challenges.
MSME often lack the funding to hire data scientists or specialized teams to analyze the growing volume of customer’s feedback that poses a challenge and has made it more difficult for marketing and product teams to analyze this unstructured data. Even with the insightful information that can be found within customer feedback, it can be challenging to discern important themes, respond to urgent concerns, and successfully customize messaging due to the sheer amount of received feedback.
In today’s fast-paced industry, recognizing and capitalizing on customer feedback is critical for MSMEs looking to enhance their performance. Using data analytics and algorithms, companies can turn customer inputs into a tool for growth, enabling informed decisions, product improvements, and better customer connections.
Hexaware has developed a solution that uses advanced data analytics and large language models running on Amazon Bedrock to help small and medium-sized businesses (MSMEs) turn customer feedback into a strategic advantage. By closely analyzing customer feedback, businesses can improve their products and services, build stronger relationships with clients, and optimize their marketing budgets. This cost-effective and efficient solution allows MSMEs to quickly derive relevant insights from customer feedback without requiring specialized staff.
Hexaware is an AWS Advanced Tier Services Partner and global technology consulting firm helping customers implement solutions with AWS cloud services and modern application development. Hexaware is one of the fastest growing next-generation provider of IT services with focus on transforming customer experiences by fast-tracking them into the digital era.
Solution approach:
Our solution is a Gen AI-powered software created exclusively for stores to evaluate customer feedback and deliver targeted marketing. It analyzes unstructured data from e-inventories using powerful AI technology, delivering comprehensive insights into customer behavior, preferences, and product performance in minutes.
The solution provides a simple dashboard that gives marketing and product teams access to tools for providing a personalized brand experience based on customer feedback. The software analyzes customer ratings and reviews to assist merchants uncover chances to enhance their products and services, as well as develop customized marketing campaigns for social media sites such as Facebook, Instagram, and X (formerly known as Twitter).
Figure 1: Product Reviews Analytics Dashboard
In addition, the solution has the capability to send personalized emails to reviewers only, giving specialized information that is intended to enlighten, engage, and fascinate customers. This helps to increase conversion rates and foster client loyalty, giving shops a competitive advantage in today’s changing markets.
Overall, our solution is an effective tool for retailers seeking to use a wealth of customer input to drive growth and enhance business outcomes. Businesses can turn the plethora of customer inputs into a strategic advantage by leveraging sophisticated analytics and powerful algorithms; allowing them to make better decisions, improve their goods and services, and create stronger customer connections.
Figure 2 : High-level Architecture
Sample Use Case Walk-through:
Jane Doe is an E-Commerce marketing manager employed by an online retailer that offers a wide range of goods. She oversees increasing sales and enhancing the business’s internet presence. Jane is constantly searching for new and creative ways to improve her company’s e-commerce platform marketing plans and advertising campaigns.
Use Case Requirements:
- Boost Conversion Rates: Jane hopes to boost the e-commerce website’s conversion rates by offering prospective buyers tailored and focused advertisement .
- Boost Analytics Capabilities: To make data-driven marketing decisions, Jane requires sophisticated analytics tools to obtain insightful knowledge about the behavior and preferences of her customers.
- Simplify Advertising Processes: To improve the items’ exposure and reach on the e-commerce platform, Jane is searching for an effective approach to create and manage advertising tags and campaigns.
- Optimize Marketing Budget: Jane’s goal is to allocate funds wisely in accordance with the results of different advertising initiatives to maximize the marketing budget.
How the Solution Meets Requirements:
Jane and other ecommerce marketing experts have access to a complete solution with the Gen AI-Powered App for Retailers. With the help of its sophisticated review analytics, they can comprehend the attitudes, sentiments, and patterns of their customers. The software is capable of generating intelligent tag ads, which enables customized and targeted ads to increase conversion rates.
The solution aligns to AWS architectural best practices for scalability, reliability, and security needed for ecommerce platforms as outlined in the AWS Well-Architected Framework coupled with leading Generative AI capabilities provided by Amazon Bedrock. The solution adheres to security best practices as outlined in the AWS Shared Responsibility Model
The other useful feature is around the metrics to monitor health and performance, powered by Amazon CloudWatch To increase sales and improve the company’s online profile, Jane may use the solution to simplify advertising procedures, maximize marketing budgets, and make data-driven decisions.
Summary:
In this blog post, we explained how Hexaware’s Generative AI-driven solution helps retailers harness the value of customer feedback analytics. By thoroughly analyzing unstructured data from online reviews, the solution provides retailers with in-depth insights to improve their products, services, and marketing.
Key capabilities of the solution include:
- Creating summaries from reviews to gauge customer sentiment and identify areas for product improvement.
- Enabling product/service teams to ask targeted questions to uncover detailed insights on new specifications, trends, and customer behavior.
- Generating content for social media ads using customer reviews and comments.
- Crafting personalized emails for reviewers to increase conversion rates and foster customer loyalty.
This streamlined digital transformation solution extracts value from unstructured data to inform strategic business decisions.
Call to Action
Experiment with the solution by subscribing via AWS Marketplace and try it out Gen AI-Powered App for Retailers: Review Analytics & Tag-Ad Generation (amazon.com).
If you wish to scale the solution to cater to diverse environments and/or need additional information, drop an email to HexaCloudMarketplaceSupport@hexaware.com.
.
Hexaware – AWS Partner Spotlight
Hexaware is an AWS Advanced Technology Partner and AWS Competency Partner. Our strategy of AUTOMATE EVERYTHING®,CLOUDIFY EVERYTHING® & TRANSFORM CUSTOMER EXPERIENCES® fast-tracks enterprises into the digital era.Hexaware has 500+ AWS certified consultants & our proprietary Amaze® platform modernize & migrate Applications & Data warehouses in a faster, better & cost-effective manner to the AWS Cloud.