AWS Partner Network (APN) Blog

Introducing AWS Marketplace Consulting Partner Program

Today, we are announcing the launch of the AWS Marketplace Consulting Partner Program. This program is intended for consulting partners, particularly Systems Integrators (SIs), with expertise in specific independent software vendor (ISV) software products listed on AWS Marketplace. Customers can discover and contact these consulting partners on AWS Marketplace. The Program launches with 2nd Watch, Datapipe, Cloudnexa, Cloudreach, Logicworks, Melbourne IT, Smart421, ClearScale, Slalom Consulting and many other AWS Partner Network (APN) Partners. These APN Partners support AWS Marketplace software from ISVs such as Brocade, F5 Networks, Sophos, TIBCO, Barracuda Networks, Fortinet, SoftNAS, Alert Logic, N2W Software, SafeNet, NetApp, MicroStrategy, Trend Micro, Docker, and Palo Alto Networks.

AWS Marketplace: Online Software Store for AWS

AWS Marketplace is the fast growing online software store that helps thousands of AWS customers accelerate project success and innovation, by enabling them to quickly search, test, buy, and deploy the right tools and products. AWS customers discover over 2200 software product offerings. They use these products to quickly build web sites, set up new business intelligence projects, automate new media publishing, create new storage environments, and run new applications on the AWS infrastructure.

AWS Marketplace Consulting Partner Program

In addition to the benefits APN Partners receive by being a part of the APN,   AWS Marketplace Consulting Partners also qualify for the below program  benefits:

  • AWS Marketplace Consulting Partners get listed on AWS Marketplace, where AWS Marketplace customers can discover and contact them. Customers can filter consulting partners based on software vendor and country, and contact consulting partners using contact information available on AWS Marketplace.
  • AWS Marketplace Consulting Partners will gain access to a range of resources and training to help their customers deploy, run, and manage applications in the AWS cloud. This will enable partners to grow their AWS business.
  • AWS Marketplace Consulting Partners receive AWS credits to help them try out AWS Marketplace software. Credits can be applied to usage fees incurred while using AWS services, but cannot be applied to fees payable to the Marketplace software vendor for use of the Marketplace software.

ISVs Can Now Grow Their Base of AWS Capable Channel Partners

For the hundreds of AWS Technology Partners (or ISVs) who already sell solutions on AWS Marketplace, the AWS Marketplace Consulting Partner Program can help ISVs build a strong ecosystem around AWS. The program provides ISVs with an easy way to market AWS among their channel partner network and helps train ISV channel partners on AWS using hands on trainings and certifications.

As ISVs encourage their channel partner ecosystem to grow their AWS expertise by joining the APN and the AWS Marketplace Consulting Partner Program, ISV customers will get access to a broad list of supported consulting partners for each ISV. This will help ISVs improve the experience for their customers.

Program Requirements

Consulting Partners who wish to participate in the AWS Marketplace Consulting Partner Program must be a registered channel partner of an existing AWS Marketplace seller.

In addition, AWS Marketplace Consulting Partners need to meet certain AWS requirements. Firms need to register as an APN Partner and obtain certain AWS technical trainings and certifications listed here. This allows us to ensure that the AWS Marketplace Consulting Partner is knowledgeable in working with the AWS platform.

To apply for the program, please follow the detailed instructions listed here.