AWS Architecture Blog

Category: AWS Well-Architected

Marketing CDP reference on AWS

A modern approach to implementing the serverless Customer Data Platform

When building a Customer Data Platform (CDP), advertising and marketing Independent Software Vendors (ISVs) face a unique set of challenges. The ISV can help organizations with the heavy lifting required to build, secure, and maintain near real-time, high volume CDPs. However, architecting CDPs using traditional on-premises technologies can introduce multiple complexities and can limit deployment […]

Figure 1: Marketing CDP logical architecture

An overview and architecture of building a Customer Data Platform on AWS

The deprecation of digital consumer identifiers, such as third-party cookies and mobile advertising IDs, and the rapid growth of data from expanding consumer touchpoints, has created challenges in identifying, managing, and reaching customers in digital channels. Organizations must rethink their strategies for collecting and storing customer data. Customer Data Platforms (CDPs) collect, aggregate, and organize […]

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Optimize your modern data architecture for sustainability: Part 2 – unified data governance, data movement, and purpose-built analytics

In the first part of this blog series, Optimize your modern data architecture for sustainability: Part 1 – data ingestion and data lake, we focused on the 1) data ingestion, and 2) data lake pillars of the modern data architecture. In this blog post, we will provide guidance and best practices to optimize the components […]

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How to select a Region for your workload based on sustainability goals

The Amazon Web Services (AWS) Cloud is a constantly expanding network of Regions and points of presence (PoP), with a global network infrastructure linking them together. The choice of Regions for your workload significantly affects your workload KPIs, including performance, cost, and carbon footprint. The Well-Architected Framework’s sustainability pillar offers design principles and best practices […]

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Accelerating Well-Architected Framework reviews using integrated AWS Trusted Advisor insights

In this blog, we will explain how the new AWS Well-Architected integration with AWS Trusted Advisor can give you insights to accelerate your cloud optimization. Customers that have the most success in their cloud adoption recognize that optimizing their cloud architecture and operations is not a one-time effort. Optimization is a continuous improvement virtuous cycle […]

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Optimize your modern data architecture for sustainability: Part 1 – data ingestion and data lake

The modern data architecture on AWS focuses on integrating a data lake and purpose-built data services to efficiently build analytics workloads, which provide speed and agility at scale. Using the right service for the right purpose not only provides performance gains, but facilitates the right utilization of resources. Review Modern Data Analytics Reference Architecture on […]

Chaos Engineering/continuous resilience flywheel, using the scientific method by Adrian Hornsby

Verify the resilience of your workloads using Chaos Engineering

The following is an early preview of new guidance to be published as part of updates to the AWS Well-Architected content: Chaos Engineering enables us to find shortcomings before our customers find them and therefore, provides us with the opportunity to create a better customer experience. Chaos Engineering does not introduce chaos into your systems, […]

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Announcing updates to the AWS Well-Architected Framework

We are excited to announce the availability of improved AWS Well-Architected Framework content. In this update, we have made changes across all six pillars of the framework: Operational Excellence, Security, Reliability, Performance Efficiency, Cost Optimization, and Sustainability. A brief history The Well-Architected Framework is a collection of best practices that allow customers to evaluate and […]

AWS Fault Injection Simulator integrates with AWS resources

Chaos Engineering in the cloud

For many years, Chaos Engineering was viewed as a mechanism to help surface the “known-unknowns” (things that we are aware of, but do not fully understand) in our environments or “unknown-unknowns” (things we are neither aware of, nor fully understand). Using Chaos Engineering, chaos experiments have been conducted on infrastructure, applications, and business processes that […]

Contemporary architecture with Amazon EKS and Aurora Serverless v2 (Postgres)

How Facteus improved Quantamatics performance by adopting Amazon Aurora Serverless and Amazon EKS

Facteus Inc. is a leading provider of actionable insights from sensitive transaction data. Facteus safely transforms raw financial transaction data from legacy technologies into actionable information, without compromising data privacy, through its innovative synthetic data process. Quantamatics is one of Facteus’ core product offering. Quantamatics accelerates the time it takes a user to go from […]