Best practices to list a professional services product listing in AWS Marketplace

Professional services is a product type available in AWS Marketplace. It enables buyers to find and buy services from Consulting Partners (CP) and Independent Software Vendors (ISVs) in AWS Marketplace. Professional services in AWS Marketplace includes services to assess, migrate, support, manage, and train others on how to use AWS services and products in AWS Marketplace. This video, Manage Professional Services Products in AWS Marketplace, explains more about managing professional services products in AWS Marketplace.

In this blog post, I will outline the best practices for publishing AWS Marketplace professional services products. This will help CPs and ISVs to publish AWS Marketplace professional services products while minimizing any blockers or delays. Sellers can use the information in this blog post to submit a professional service listing that follows the requirements and policies of AWS Marketplace.

Prerequisites

To sell professional services on AWS Marketplace, you must complete the following prerequisites:

• You must have access to the AWS Marketplace console.
• You must be fully registered with AWS Marketplace as a seller. For details on how to register successfully, refer to Checklist to successfully registering as a seller in AWS Marketplace.
• You must have a professional services product to offer that is related to an AWS service or at least one public product in AWS Marketplace. Your product must either directly support those products or offer services that drive subscriptions to those products.

Best practices for publishing AWS Marketplace professional services product

The following is a list of what professional services product offerings must have or include. Product listings must:

• offer services related to an AWS service or at least one public AWS Marketplace product; you can offer up to four.
• • For listings related to software available in AWS Marketplace: If the product offers services for a product available in AWS Marketplace, that is, software is included as an affiliated software in the product metadata, the product overview must include a description of the software involved.
  • For listings related to AWS services: If the product offers services related to AWS services, the product overview must include a description of the specific AWS service involved. It should also help customers achieve specific outcomes related to the adoption or management of their AWS Cloud.
• be billed entirely through the listed dimensions in AWS Marketplace.
• be supported by AWS Marketplace. Sellers negotiate with customers to create an agreement on terms and then create a custom offer for services through AWS Marketplace. The dimension price will default to Contact seller for rate.
• contains support information.

The following is a list of what professional services product offerings must not have or must exclude. Product listings must not:

• offer a service to on-premises or other cloud competitors.
• encourage customers to transact outside of AWS Marketplace.
• contain metadata or any offensive or explicit materials in compliance with the AWS Acceptable Use Policy.
• contain any typos.
• create customer confusion with the AWS logo or any logo from an unrelated third party.

Conclusion and next steps

In this blog post, I listed the best practices for publishing a professional services product on AWS Marketplace. To create a new professional services product in the AWS Marketplace console, refer to Creating a professional services product. By default, professional services products are created with limited visibility, so to update the visibility of your product to public, follow the steps in  Editing product visibility.

About the author

Pawan Kumar is a Technical Account Manager who focuses on seller operations for AWS Marketplace and is passionate about serverless computing and solving new problems. Outside of work, he enjoys playing and watching cricket.