Category: Graviton

Genentech is a biotechnology company that pioneered the biotech industry and revolutionized how some of the world’s most complex health problems are treated. Today, as a member of the Roche Group, the company remains dedicated to pursuing breakthrough research, developing life-changing medicines, unlocking advances in data and technology, and partnering across society to take on […]

Car drivers have become users that expect new and updatable features and a digital user experience in addition to driving comfort and safety. OEMs are thus committed to lay the foundations for faster innovation through a concept called Software-Defined Vehicle (SDV). This blog post demonstrates an example of how ETAS and AWS collaborate on cloud-native […]

Over the last 15 years, the complexity of automotive Electrical/Electronic (E/E) architectures which include Electronic Control Units (ECUs), related sensors, actuators, and wiring inside vehicles has grown. Rather than continuing to add new hardware components to E/E architectures, automakers are shifting towards consolidating smaller, fixed-function ECUs into a larger High Performance Computer (HPC) while retaining […]

The traditional hardware-centric approach of developing and testing automotive software using Hardware-in-the-loop (HiL), is slow and limited in scale. The physical Electronic Control Units (ECUs) are not readily available during the software development phase, thus limiting the development team’s ability to scale. Consumer demand and expectations highlight the need for vehicles to be more connected, […]

Drawing a parallel to the story of the IBM PC, this blog post shows how the introduction of an open hardware platform for automotive applications might create a similar environment driving innovation, disruption, and transformation for the automotive industry. This blog post also discusses the potential  advantages for the first automotive company to release such […]

The Communication Service Providers (CSPs) in the telecom industry are looking to find more use cases to leverage. However, a public cloud and 5G core network deployments on AWS are gaining more attention by identifying practical use cases, such as private networks for enterprises, as well as brand new 5G network creation. As emphasized in […]

This post is co-written with Isabel Hughes, Senior Content Specialist, at DeviceAtlas and Ronan Cremin, Chief Technology Officer at DeviceAtlas Around the Web in 100 milliseconds In the time it takes to load a web page, several programmatic auctions have already started, ended, and served the winning ad impressions. Real-time bidding (RTB) is a unique […]

There is a current automotive industry paradigm shift that is requiring Original Equipment Manufacturers (OEMs) to accelerate their in-vehicle software delivery utilizing newer approaches and solutions such as cloud-based workflows and automotive operating systems (OS). Customer demand highlights the need for vehicles to be more connected, autonomous, shared, and electric (CASE). A McKinsey report says […]

There were a large number of new service announcements as well as partner and solution announcements that came out of AWS re:Invent 2022. To make it easy for advertising and marketing technology customers, we have identified a list of top announcements specific to this industry. Session summaries and access details to content on demand is […]

Over the past two decades, the value of software in vehicles has risen dramatically. Software in vehicles we drive has usually been embedded into proprietary hardware. Updating and improving such software was usually done by bringing the vehicle in for service, and then updating the firmware with legacy and proprietary systems. In a software defined […]