Globe Telecom creates a Filipino digital lifestyle, powered by AWS

Globe Telecom, Inc. (Globe) is a leading digital platform in the Philippines with major interests in telecommunications, financial technology, digital marketing solutions, venture capital funding for startups, entertainment, and virtual healthcare. It serves 90 million customers with mobile, internet, and more. Using Amazon Web Services (AWS) for data warehousing, analytics, and machine learning, Globe turns data into insights.

Its customer data platform, Unified User Profile (UUP), collects and processes terabytes of real-time data. With access to hundreds of attributes for each user, UUP provides a 360-customer view that lets Globe personalize its user experience with product bundles and offers. To improve payment processes, Globe set up over 200 bots using Amazon WorkSpaces (WorkSpaces) in 4 months for robotic process automation. With the bots, payment installment applications are processed in 1 day instead of 2 weeks.

“Our RPA solution running on Amazon WorkSpaces buys us time while we are implementing larger changes on our legacy systems.”

-Red Bernaldez: Director of Workplace Technology Portfolio, Enterprise Services at Globe Telecom

Learn how building on AWS provides Globe with deeper customer insights through real-time customer data, at scale, and helps it to improve the payment-processing experience for its customers:

Globe Develops A 360-Degree Customer View Using AWS

In order to build customer trust and acquire and retain customers, Globe created a customer intelligence platform. With the platform, Globe achieves an in-depth view of its customers and provides them with personalized offers, messaging, and more. Using AWS Glue, Amazon Kinesis (Kinesis), and Amazon SageMaker (SageMaker), Globe collects and processes near real-time customer data at scale. Building on AWS lets it onboard 40 times more user attributes a month, achieve high platform availability, and integrate with downstream applications.

Globe Innovates Payment Processing with RPA on Amazon WorkSpaces

To eliminate inefficient manual processes involved in operating its customer payment installment program, Globe uses Amazon WorkSpaces (WorkSpaces) to run its robotic process automation (RPA) bots. WorkSpaces is a desktop as a service (DaaS) that provides secure, reliable, and scalable access to persistent desktops from any location. Within a week of RPA launch, the team conducted a successful proof of concept deploying five bots on WorkSpaces. Within 4 months, Globe launched over 200 bots, resulting in an improved customer experience with payment installation applications being processed in 1 day instead of 2 weeks.

Innovating on AWS helps Globe build customer trust integral to its goal of creating a Filipino digital lifestyle. Get more insights on how Globe continues to innovate by building on AWS by visiting the Globe Telecom Innovator page.