Tag: Sigmoid

While industries are recovering from the disruptions created by the COVID-19 pandemic, consumer packaged goods (CPGs) continue to deal with major challenges like inflation, changing consumer preferences, and fluctuations in the oil and energy markets. A recently published McKinsey study shows that, during the COVID-19 pandemic, 75 percent of US consumers switched brands or stores […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges. These include supply chain disruptions and labor shortages. Simultaneously, consumer buying patterns and […]

In the training of a machine learning (ML) model, the quality of the model is directly proportional to the quality of data. However, in many cases, in consumer packaged goods (CPG) datasets, there are a lot of missing values affecting the quality of training and prediction in the long run. If your models are already […]

Consumer packaged goods (CPG) companies are undergoing massive transformations on multiple fronts to cater to the demands of ever-changing consumer behavior, new supply chain practices, and increasing competition with new market entrants. A survey conducted by Boston Consulting Group (BCG) with global business leaders, whose companies underwent a transformation over the past five years, suggests […]

Customer churn is a growing concern for many companies—and not without merit. During the pandemic, 75% of US consumers switched brands or stores, and 60% of them plan to incorporate new buying patterns and habits post-COVID. In other words, 45% of consumers shifted their brand choices over the long term. But customer churn is hardly […]