AWS Media Blog

[Updated 4/20] AWS showcases the power of the cloud at NAB Show 2022

Join Amazon Web Services (AWS) at NAB Show 2022, April 23–27 in Las Vegas, to meet with media and entertainment (M&E) subject matter experts and see demonstrations showcasing the transformative power of the cloud across five solution areas: content production; media supply chain and archive; broadcast; direct-to-consumer and streaming; and data and analytics.

Designed for content creators, rights holders, producers, broadcasters, and distributors, the AWS for M&E initiative aligns these five solution areas with the most purpose-built capabilities of any cloud, including over 20 dedicated AWS services, solutions and appliances, and over 400 AWS partners.

Schedule a Meeting

Demonstrations

AWS simplifies how content stakeholders use the cloud to build, deploy, and reinvent media workloads. Visit booth W3500 to see how customers use AWS for M&E solutions, services, and partner integrations to reimagine content creation, optimize media supply chains, and better compete for audience attention across streaming, broadcast, and direct-to-consumer platforms.

Content creation at scale

Amazon Nimble Studio: content production in the cloud

Studios can onboard and collaborate globally to produce visual effects, animation, and interactive content entirely in the cloud using virtual workstations, high-speed storage, and scalable rendering.

Color grading and finishing with FilmLight

Color grading and finishing is now available on AWS in partnership with Filmlight. See a working demo of Baselight in the cloud, leveraging AWS Cloud Digital Interface and AWS Elemental MediaConnect to deliver a visually lossless reference signal to an on-premises grading monitor.

End-to-end virtual post production for picture, color, and sound

Cloud-based post production can accelerate content time to market and meet the demands of globally distributed teams. Learn about the architecture and tools that aid deployment, secure IP, and scale production environments.

Finishing workflows in the cloud with Autodesk Flame

Autodesk Flame 2023 can now be used on AWS. For the first time, visual effects, film, TV, compositing, and post production professionals can access the same industry-leading features with performance levels that meet or exceed on-premises hardware.

Efficient media management

Increase media asset value with AI/ML-generated metadata

Maximize the value of media assets using machine learning (ML) services. Generate metadata to optimize search and discovery, moderate content, and add contextual advertising for improved monetization.

Implement metadata-enriched media asset management

Ingest, edit, share, and archive content more efficiently by implementing a metadata-enriched media asset management and editorial system on AWS.

Title matching and out-of-catalog search for VOD libraries

Learn about IMDb’s Box Office Mojo dataset and how it can be used to enrich a content catalog with title matching, and build various applications including knowledge graphs, out-of-catalog search, and more.

Dynamic broadcasting

Live production on AWS

Using a combination of AWS services and AWS partner software, end-to-end live production on AWS is now available for both ad-hoc events and ongoing productions. Check out samples of live production solutions on AWS, including cloud-based production studios, control rooms, video mixing, and more.

HTML5 motion graphics with dynamic control of content and overlays

Create rich visuals for weather, news, and sports applications. With graphic overlays dynamically controlled by data, this demo shows encoding, input-switching, and motion graphics based on HTML5.

Broadcast distribution using Statmux in the cloud

Build next-generation primary and secondary distribution systems on AWS. As content providers migrate to AWS for storage and playout, service providers can run secondary distribution workflows in the cloud, creating statistical multiplexing and streaming workflows.

Create and monetize FAST streams with real-time bidding for ads

Create free ad-supported TV (FAST) channels using live or VOD content with AWS Elemental MediaTailor. Monetize content with dynamic server-side ad insertion using real-time-bidding or programmatic advertising from Amazon Publisher Services.

Taking live streams to new heights 

The complete D2C video experience

Enhance direct-to-consumer (D2C) video offerings with global live streaming, content discovery, and personalized recommendations alongside multiple monetization methods—one-time purchase, subscription, and ad-supported. Understand customer lifetime value to attract, delight, and retain audiences.

Build a broadcast-quality live streaming platform on AWS

Build a configurable, broadcast-quality live stream capable of global delivery. Walk through each component, including acquisition, dynamic ad insertion, and cookie-less, token-based authorization.

Live stream auto-captioning on AWS

Make live streams more accessible by creating live captions on the fly using Amazon Transcribe and Amazon Interactive Video Service, showcasing how image overlays are triggered on video players.

Streaming video analytics, visualization, and intelligence

Collect metrics to understand and compare the experiences of end users across platforms and CDNs. Analyze with Amazon Kinesis Data Analytics, visualize, and scale to billions of data points.

Data-driven advancement 

Real-time personalization and recommendations for VOD libraries

See how Amazon Personalize creates content tailored to individual consumers and derived from user actions, including recommendations, and viewing activity.

Create automated intelligent highlights and replays

See how the Media Replay Engine (MRE) framework uses ML models to segment live sports and news programming and prioritize clips for highlights and replays.

Content localization for VOD assets

Efficiently create multi-language subtitles using ML to extend the reach of VOD content and improve translation accuracy.

Speaking sessions

The AWS NAB Show booth W3500 includes a theater dedicated to AWS for M&E sessions. 20+ presentations from AWS Partners, AWS services and features experts, and customers using AWS take place throughout the show.

Sunday, April 24

MovieLabs & AWS on common security architecture for production

10:30AM–11:00AM | Location: Intelligent Content Innovation Theater, West Hall

Join AWS and MovieLabs for a fireside chat about the Common Security Architecture for Production (CSAP), a security architecture for the MovieLabs 2030 Vision. In this session, you’ll hear from members of the MovieLabs leadership team and AWS Media & Entertainment experts about how industry alignment is critical to realizing the 2030 vision and how AWS is naturally aligned to support industry adoption of the CSAP.

Speakers: Matt Herson, SA Leader, Content Production, AWS; Kim Wendt, Solutions Architect, AWS, Jim Helman, MovieLabs CTO.

Ad inventory unification and sales management

10:30-11:00AM | Location: Capitalize Zone, North Hall

Aggregating inventory to formalize a total audience reach story and selling capability across their linear and digital platforms can be challenging for media publishers today. The complexities for unifying the ad stack consist of disparate tools and technology services that function independently, inhibiting an integrated pitch-to-pay lifecycle for unified ad sales. Join this session and hear about the AWS approach to ad inventory unification and sales management and how it allows ad sellers to access all ad inventory in a single, unified view and how it combines linear and digital ad inventory to maximize ad revenue opportunities.

Speakers: Nage Sethu, AWS M&E Professional Services, Industry Specialist; Kimberly Thomas, AWS M&E Professional Services, Industry Specialist

How AWS and Salesforce are rewriting the D2C playbook

11:00–12:00pm | Location: W3500 | Add to Calendar

Building or scaling a profitable D2C streaming service remains difficult for many content owners and providers. Identifying potential customers, engaging them, and then retaining them with the right experiences and monetization offers at the right time requires the right strategies and complex solutions. Learn how integrating the Salesforce subscriber lifecycle with the content viewing experience from AWS can support these efforts. In this session, AWS and Salesforce will reveal how they’ve teamed to alleviate integration pain points and deliver a customizable reference implementation for next-gen video streaming and monetization that is secure, scalable, and easy to deploy.

Speaker: Chris Kuthan, Head of Worldwide M&E and Sports Solutions, AWS; Stan Shaul, Principal Solution Engineer, Salesforce

Increase customer lifetime value for D2C video streaming services

2:00–3:00PM | Location: W3500 | Add to Calendar

Now more than ever, streaming providers must improve customer engagement, innovate new experiences, drive loyalty, and leverage upsell opportunities throughout a customer lifecycle. Customer lifetime value (CLTV) is one of the most important metrics for increasing revenue for streaming services. In this session, uncover strategies from AWS to enhance viewer acquisition and engagement, and help manage churn guided by customer behaviors, segmentation, personalized content, and interactive streaming for direct-to-consumer (D2C) video services.

Speakers: Shweta Jain, APAC Head of Business Development, M&E, AWS; Nage Sethu, Industry Specialist, AWS M&E Professional Services

Revealing the hidden potential in media archives

4:00–5:00PM | Location: W3500 | Add to Calendar

Large media archives have focused on the longevity of tape libraries at minimal costs while tolerating lengthy asset restoration. These designs inhibit discovering new media and mixing old and new media to tell more stories. Through this session, gain insight into strategies for accessing long-lived, rarely accessed data in just milliseconds. Then, dive into the newest storage capabilities to enhance and optimize your archive operations, while simplifying workflows and reducing costs to create more value for your business. Finally, walk through a new normal for maximizing archives in the cloud.

Speakers: David Sallak, Sr. M&E Storage Specialist, AWS; Peter Ticali, M&E Solutions Architect, AWS

Monday, April 25

AWS Color in the Cloud: Grading and finishing in the AWS Cloud with Baselight

11:00AM–12:00PM | Location: W3500 | Add to Calendar

AWS, in collaboration with FilmLight, now offers a high-fidelity color-grading workflow in the AWS Cloud. Using the AWS Elemental suite of broadcast products and the visually lossless JPEG XS codec, AWS now provides up to 10-bit 4:2:2 reference monitoring for color grading and finishing applications. The AWS Elemental service team is actively testing 10/12 bit 4:4:4 to enable color grading for AWS customers.  The workflow also supports over-the-shoulder view integration for directors and DPs. By offloading the heavy lifting to an AWS Elemental managed service, none of these high-fidelity workflows compromise the artist experience by taxing the instance hosting the application. Join AWS and FilmLight for this session as they present the AWS Color in the Cloud workflow and its integration with FilmLight’s Baselight grading system.

Speakers: Katrina King, Sr. Specialist SA, AWS; Peter Postma – Managing Director, Americas, Filmlight

Media supply chain on AWS: The MGM Studios journey from concept to consumer

2:00–3:00PM | Location: W3500 | Add to Calendar

MGM Studios walks audiences through its entirely cloud-based digital supply, and how it’s allowed them to capture creative ideas and turn visions into realities. Discover how MGM Studios selected AWS services and solutions and AWS Partners focused on asset ingestion and management, metadata extraction, and delivery and distribution workflows from concept to delivered capability.

Speakers: Doug Rousso, Executive Vice President, Chief Information & Technology Office, MGM Studios; Jinsu Wang, Vice President, Business Operations, MGM Studios; Ryan McKeague, M&E Specialist Solutions Architect focused on Media Supply Chain, AWS

Untold Studios presents “Push It,” the hit Super Bowl spot for Frito-Lay

4:00–5:00PM | Location: W3500 | Add to Calendar

Take a look behind the scenes at how Untold Studios brought a chorus of singing and break-dancing creatures to life for a flamin’ hot Super Bowl spot. Learn how 45 artists based around the globe teamed up to create seven CGI creatures in record time using the power of their studio in the cloud built on AWS.

Speakers: Sam Reid, Head of Technology, Untold Studios; Michael Wolfson, COO & CFO, Untold Studios

Best Practices at Scale: Learnings from The Super Bowl Past and Future (Track B)

4:00–4:30PM | W314-W316

The Super Bowl is consistently rated as the most watched television broadcast in the United States, and more people across the globe tune in to watch on streaming platforms every year. Hear how FOX delivers on the largest streaming events that demand the greatest customer experience at the greatest scale. Learn what has already been accomplished and what is yet to come. You’ll leave with an understanding of what it takes to deliver live streams to millions, and what viewers can expect going forward.

Speakers: Evan Statton, Principal Architect, Media & Entertainment, AWS; Steven Thorpe, SVP, Video Platforms, Fox Corporation

Tuesday, April 26

Preymaker: Content and experiences crafted on AWS

2:30–3:00PM | Location: W3500 | Add to Calendar

Join Angus Kneale, Chief Creative at Preymaker, to learn how his team has taken advantage of being able to run Autodesk Flame using Amazon Elastic Compute Cloud (Amazon EC2) instances. Hear how running Flame from almost anywhere has changed the game for Preymaker and their clients.

Speakers: Mike Owen, Principal Solutions Architect, AWS; Angus Kneale, Chief Creative, Preymaker

How PGA Tour & the NHL used the AWS Cloud for greater fan engagement

2:30–3:00PM | Location: Intelligent Content Theater, West Hall

Learn how PGA Tour and the NHL built live broadcast and AI workflows using AWS to gain more operational flexibility, tell more data-driven stories, and greater audience engagement.

Speakers: Julie Souza, Head of Sports, Global Professional Services, AWS; David Lehanski, EVP Business Development and Innovation, NHL; Michael Raimando, VP Broadcast Technology, PGA Tour

Bundesliga and AWS: Scoring big with fans

3:00–3:30PM | Location: W3500 | Add to Calendar

In this panel, Tim Achberger, Head of Innovation & Technology at Sportcast, and Eric Iverson, Product Strategy at Amazon Studios, discuss award-winning Bundesliga broadcast offerings including tactical feed, interactive feed, and Bundesliga Match Facts powered by AWS.

Speakers: CEO Tim Achberger, Head of Innovation & Technology at Sportcast and Eric Iverson, Product Strategy, Amazon Studios.

Wednesday, April 27

AWS Color in the Cloud: Grading and finishing in the AWS Cloud with Baselight

10:00AM–10:30AM | Location: Create Inspiration Theater

AWS, in collaboration with FilmLight, now offers a high-fidelity color-grading workflow in the AWS Cloud. Using the AWS Elemental suite of broadcast products and the visually lossless JPEG XS codec, AWS now provides up to 12-bit 4:4:4 reference monitoring for color grading and finishing applications. The workflow also supports over-the-shoulder view integration for directors and DPs. By offloading the heavy lifting to an AWS Elemental managed service, none of these high-fidelity workflows compromise the artist experience by taxing the instance hosting the application. Join AWS and FilmLight for this session as they present the AWS Color in the Cloud workflow and its integration with FilmLight’s Baselight grading system.

Speakers: Katrina King, Sr. Specialist SA, AWS; Peter Postma – Managing Director, Americas, Filmlight

Partners at NAB Show

Several members of the Amazon Partner Network (APN) will be on-hand in the AWS for M&E NAB Show booth W3500.

Sunday, April 24

Amagi

Virtualizing broadcast operations in the cloud
12:30 PM – 1:00 PM
AWS booth W3500

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Telestream

Accelerate & automate broadcast media ingestion with AWS & Telestream Cloud
3:00 PM – 3:30 PM
AWS booth W3500

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Signiant

Intelligent cloud I/O with Media Shuttle and Jet
3:30 PM – 4:00 PM
AWS booth W3500

Learn More

Monday, April 25

SDVI

The agility of cloud-based media supply chains
10:00 AM – 10:30 AM
AWS booth W3500

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Irdeto

Ad insertion: With every wish comes a curse
10:30 AM – 11:00 AM
AWS booth W3500

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Synamedia

Growing revenue and engagement with targeted advertising
12:00 PM – 12:30 PM
AWS booth W3500

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Veritone

Leveraging AI and AWS to mine for media gold
12:30 PM – 1:00 PM
AWS booth W3500

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Fabric

Supply chain data aggregation: Real-world benefits
3:00 PM – 3:30 PM
AWS booth W3500

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Blackmagic Design

The tools of the trade for the future storytellers
3:30 PM – 4:00 PM
AWS booth W3500

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Tuesday, April 26

Blackbird Design

Decarbonizing video production workflows in the cloud
10:00 AM – 10:30 AM
AWS booth W3500

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Vizrt

Hybrid, distributed, and interoperable: Live production with AWS
10:30 AM – 11:00 AM
AWS booth W3500

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Cloudfirst.io

Massive-scale media archive (LTO) migration to cloud
12:00 PM – 12:30 PM
AWS booth W3500

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EditShare

The flexibility of video editing on AWS
12:30 PM – 1:00 PM
AWS booth W3500

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Grass Valley

A common platform for live media production
2:00 PM – 2:30 PM
AWS booth W3500

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Ross Video

Producing broadcast-quality live production in the cloud
2:00 PM – 2:30 PM
AWS booth W3500

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Imagine Communications

Plan, originate & monetize premium channels in the cloud for all screens
2:30 PM – 3:00 PM
AWS booth W3500

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Harmonic

Benefits of running playout, media processing & delivery in a single SaaS
3:30 PM – 4:00 PM
AWS booth W3500

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Ateme

How Ateme & CTS scaled VOD cloud transcoding for a new streaming service
4:00 PM – 4:30 PM
AWS booth W3500

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Evergent

Customer churn management in a hyper-competitive OTT market
4:30 PM – 5:00 PM
AWS booth W3500

Learn More

Schedule a Meeting

To explore the most purpose-built solutions for M&E, visit AWS at NAB 2022 in the West Hall, booth W3500. To set up a time to speak with an AWS subject matter expert during the show, reach out to an AWS account manager or schedule a meeting.

Lisa Epstein

Lisa Epstein

Lisa Epstein is a Senior Industry Marketing Manager at Amazon Web Services.