AWS for M&E Blog

Case Study: ITV scales and reduces costs by using Amazon EKS on Amazon EC2 Spot Instances

Image from an The Masked Singer

ITV, an integrated producer-broadcaster and the largest commercial television network in the UK, experienced a surge in viewership during the pandemic. At the same time, advertisers were being cautious with their spending. ITV needed a way to continue offering the same high-quality services to a larger volume of end users while optimizing costs to decreased advertising revenue.

Working closely with AWS Technical Account Manager teams and AWS Solution Architects, in only 18 months ITV migrated 75 percent of its application services workloads to Amazon Elastic Kubernetes Service (Amazon EKS). Read the full case study to learn how ITV reduced costs by 60% using Amazon Elastic Compute Cloud (Amazon EC2) Spot Instances, while also improving reliability and security.

AWS helps customers run low-latency broadcast workloads with the most agility, elasticity, scalability, and reliability of any cloud. Explore to learn more.

Lindy Anderson

Lindy Anderson

Lindy Anderson is a Senior Industry Marketing Manager - M&E, part of her focus is to help customers tell stories about their innovative projects using AWS services.