AWS for M&E Blog

LA Clippers take the Clippers CourtVision viewing experience to the next level with AWS

Innovating the fan experience is a top priority for sports organizations today, including the LA Clippers, whose Clippers CourtVision digital viewing experience is reimagining the way its core audience watches each game. Clippers CourtVision puts fans in control of the viewing experience, allowing them to toggle across multiple Modes with real-time data and augmented reality features. This season’s release includes Coach Mode, which diagrams the plays as they happen; Player Mode, in which real-time-updating shooting percentages hover over each player; and Mascot Mode, which incorporates fan-friendly animations, graphics and special effects. Launched at the start of the 2018-19 NBA season, Clippers CourtVision is driven by innovative technology pioneered by Second Spectrum and a range of machine learning (ML) and data analytics services from AWS, including AWS Elemental MediaStore.

Second Spectrum collects 3D spatial data – including ball and player locations and movements – from cameras located throughout NBA arenas, as well as play-tracking data such as player speed, distance traveled, drives, and more. Data is stored and analyzed on AWS in real time, and Artificial Intelligence (AI) is applied to develop new stats that give fans a deeper understanding of what’s happening in-game. Using AR, Clippers CourtVision then displays animations and real-time game stats such as play probability, scoring likelihood, player shooting percentages and more. AWS Elemental’s MediaStore cloud storage service helps deliver the live game-watching experience.

The LA Clippers plan to continue leveraging AWS cloud-based services to improve the user experience in Clippers CourtVision and bring fans even more real-time stats and analysis. Amazon Sumerian is also on its radar as the team looks to streamline the build of highly immersive and interactive scenes in Clippers CourtVision. For more information on Clippers CourtVision, check out:

Lindy Anderson

Lindy Anderson

Lindy Anderson is a Senior Industry Marketing Manager - M&E, part of her focus is to help customers tell stories about their innovative projects using AWS services.