AWS Messaging & Targeting Blog

Category: Intermediate (200)

Building AI-powered customer experiences using a modern communications hub

Organizations face integration challenges while adding Generative AI (GenAI) -powered Agentic AI and hyper-personalization capabilities to engage with customers through dynamic and personal experiences. They require scalable and reusable architectures to integrate knowledge bases, business logic, and customer communications without a complete system overhaul, amid disparate engagement solutions they currently operate. A Modern Communications Hub, loosely coupled with core Generative AI services, will establish a composable foundation to build communication-channel-agnostic customer experiences on. Start experimenting with AI-powered customer experience innovations with a quick proof-of-concept that won’t interfere with your present customer engagement setup.

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Predictive User Engagement using Amazon Pinpoint and Amazon Personalize

(Edited November 25, 2019)—We’ve updated this post to include a link to the official Predictive User Engagement solution page. Note: This post was written by John Burry, a Solution Architect on the AWS Customer Engagement team. Predictive User Engagement (PUE) refers to the integration of machine learning (ML) and customer engagement services. By implementing a […]

Forward Incoming Email to an External Destination

Note: This post was written by Vesselin Tzvetkov, an AWS Senior Security Architect, and by Rostislav Markov, an AWS Senior Engagement Manager. Amazon SES has included support for incoming email for several years now. However, some customers have told us that they need a solution for forwarding inbound emails to domains that aren’t managed by […]