Category: Startup

Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups. From defining your market and customer to building your product roadmap, she outlines the steps every founder should consider. Kim also uncovers the frameworks needed to enter the market and answer questions on how to evolve your GTM as your startup grows and products evolve.

Imagine you’re a car manufacturer who wants to advertise on a news site, but you don’t want your advertisement to run alongside a story about the diesel emissions scandal. Or you sell something in an online shop and need to comb through the reviews, social media feeds and comments to figure out what users want in the next product upgrade or what they think of your customer service. Building a tool that could aggregate and analyze all the keywords, phrases and tonalities—whether the sentiment is positive or negative—would take a couple of years, a specialized development team, and at least half a million dollars. Enter hyScore.io, a customizable API that combines natural language processing and machine learning to create solutions for native advertising, contextual targeting, URL/text inventory searches and any number of other uses.

With competition at an all time high, it’s critical that startups deliver technical features quickly without compromising quality or security. CLEAR, a biometric security startup popular at U.S. airports, has been successful at both quality and security for their customers while running on AWS and leveraging Terraform and GitOps practices. Victor Cuascut, Director of IT at CLEAR, talks about how your startup can deploy multiple AWS infrastructures while maintaining compliance, speed, and predictability at the push of a button. 

As an interactive video company, WIREWAX processes thousands of videos every single day. Each video uploaded to our platform goes through our computer vision algorithms to automatically detect faces and objects, languages, generate subtitles and much more. Our industry-leading computer vision applications have been trained and vastly improved through years of digital video asset analysis thanks in part to the flexibility and scalability of AWS.

On Wednesday, March 27th, ten startups, including Calm, Wag, and Bill.com, spoke at the Startup Central theater at the AWS Summit – Santa Clara. Their talks spanned the gamut from fraud detection to AWS Fargate. Watch their talks.

On Thursday, April 11th, Startup Central will be coming to the AWS Summit – Anaheim!

“My career has been around startups all the way,” says Or Tamir, co-founder and COO of Explorium. “This is something I’ve always wanted to do.” Because startups have composed the foundation and the scaffolding of Tamir’s career, he views the fact he ended up co-founding and helming a project like Explorium as almost inevitable. In a way, it was a logical next step: “co-founder” and “COO” were two of the only job roles in the world of startups that Tamir hadn’t yet tackled.

Lukas Keller, CEO of Presono, on why he decided to join the Austrian presentation platform startup, and Martin Behrens, Co-founder and COO of Presono, on how the company shows and uses data.

For Deepen AI founder Mohammad Musa, working on autonomous tech is more than just being on the cutting edge of development; it’s about family. This dawned on him one morning when his car needed to be taken into the shop, which led him to bringing his daughter to school in an Uber. He traces his interest in autonomy to that extra 15 minutes of uninterrupted time with her.

Hiring is hard, but hiring for startups can be even harder. Understanding that the success of your startup depends on building a team of great people, what can you do to attract and retain top talent? Jeremy Johnson, Co-founder & CEO of Andela, a startup that builds and trains high-performing distributed engineering teams, joins us at the AWS Loft NYC to share how startups can build a solid recruitment strategy that attracts top players.