AWS Startups Blog
Tag: Educational Talks
Hubspot on Content Marketing for Startups
When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. Director of Marketing at HubSpot for Startups, Amanda Sibley, shares the benefits of creating and distributing valuable, relevant, and consistent content. She discusses how this cost-effective alternative to traditional marketing can differentiate a startup’s brand and build authority, reputation, and a voice of influence.
Branch Metrics on Scaling From Zero to Billions with DynamoDB
When Branch Metrics grew from zero to billions of daily transactions their engineering team had a major storage challenge that was far beyond their expectations.
Hubspot’s Go-to-Marketing Strategies for Startups
Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups.
How to GitOps Your Infrastructure
With competition at an all time high, it’s critical that startups deliver technical features quickly without compromising quality or security. CLEAR, a biometric security startup popular at U.S. airports, has been successful at both quality and security for their customers while running on AWS and leveraging Terraform and GitOps practices.
Hiring Top Talent for Your Startup: Lessons from Andela
Jeremy Johnson, Co-founder & CEO of Andela, a startup that builds and trains high-performing distributed engineering teams, joins us at the AWS Loft NYC to share how startups can build a solid recruitment strategy that attracts top players.
Building a Scalable Architecture: Insights from Track Revenue
Eric Yip, Co-founder and CTO of adtech startup Track Revenue, recently joined us at the AWS Loft in San Francisco to share the mistakes and lessons learned along their journey to a scalable architecture.
Relay, BlackThorn Therapeutics and Insitro Demonstrate How Cloud Computing Helps Turn Science Fiction Into Reality
During re:Invent 2018, the AWS Health Care/Life Sciences team hosted an afternoon of sessions around the idea of how cloud computing helps turn science fiction into reality.
Deliveroo Leverages AWS to Quickly Ship New Products
From PR to production, the Deliveroo Application Platform needs to get developers’ code into running containers as quickly and safely as possible. Check out the above talk from re:Invent 2018 to hear from Ben Cordero, Senior Software Engineer at Deliveroo, about his team’s process for safely shipping software with support for automatic rollbacks, service scaling and configuration management.
How Coinbase Builds Its Blockchain Infrastructure
Coinbase is a marketplace to buy and sell digital currency. It’s one of the best-known portals for anyone hoping to approach the crypto-currency market, because it’s the “easiest and most trusted place to buy, sell, and manage your digital currency,” according to Jack Kearney, a software engineer at Coinbase working on infrastructure and security.
How Startups Can Grow Faster in 2019
Startups move fast, but they can move a lot faster, says Jonno Southam, AWS Venture Capital Business Development Manager and 7 year AWS ‘startups’ veteran.