Tag: AWS Partner Experience Transformation

As we transform the partner experience, we’re introducing the AWS Partner Analytics Dashboard. Accessible through AWS Partner Central, the dashboard provides partners with a 360-degree view of their AWS business, including opportunity pipeline, funding benefits, and pipeline. The dashboard provides transparency to the data needed to have high level strategic conversations, both internally and with AWS teams. This post explores the benefits, metrics, and high-level features of the Partner Analytics Dashboard.

We’re excited to share a preview of the enhancements we’re making to partner programs and tools to deliver greater customer value and partner profitability—including making it easier to leverage programs by aligning them to your business models and scaling AWS Marketplace to expand your customer reach and accelerate sales. The AWS Partner experience transformation is aimed towards helping you deliver different levels and types of value to customers—to win more, win bigger, and win faster.

Introducing the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network (APN). The AWS Partner Profitability Framework optimizes the partner journey to broaden the value and deepen expertise across various business models. According to a 2022 study conducted by Canalys, partners with a breadth of offerings can achieve a $6.40 multiplier per $1 AWS sold.