AWS Contact Center

The integration of artificial intelligence in contact centers has revolutionized customer service, enabling faster response times, more consistent support, and enhanced agent productivity. However, with this transformation comes a critical responsibility: ensuring AI systems operate safely, ethically, and in compliance with regulatory requirements. Connect AI Agents Guardrails represents a significant advancement in responsible AI deployment […]

Picture a summer thunderstorm in July that grounds flights across a major hub. Hundreds of travelers are stranded overnight. At most hotels, the calls start coming in. People wait on hold to extend a stay, move a checkout, or rebook a room they can no longer reach in time. Lily doesn’t call. The hotel texts […]

You’re on vacation and your card gets declined. You’re at dinner with your family in a country you’ve never been to, staring at a bill you can’t pay. You’re wondering if it will work for the cab ride home. No text comes through, no notification, no call. You call your bank. The IVR asks how […]

Platform migrations are technical events with real customer experience consequences. With Amazon Pinpoint reaching end of support on October 30, 2026, teams managing millions of customer touchpoints face an architectural question: where do we go, and how do we bring everything we’ve built with us? The migration isn’t simple. Data has dependencies. Capabilities overlap in […]

Introduction Modern contact centers face a persistent challenge: traditional callback systems force a tradeoff between customer convenience and agent efficiency. When agents are reserved for scheduled callbacks, they sit idle waiting, and when customers don’t answer, that capacity is simply wasted. Amazon Connect Customer now natively supports customer first callback architecture that eliminates this tradeoff. […]

We’re Willing to Be Misunderstood  At Amazon, one of our leadership principles is Customer Obsession and sometimes that means making decisions that feel counterintuitive in the short term but deliver exponential value over time. We’re willing to be misunderstood for long periods if it means building the right foundation for our customers’ future. If you’re […]

1. Introduction When you manage a contact center schedule, you face a recurring challenge: fitting non-phone activities (coaching sessions, team meetings, training blocks, and one-on-one reviews) into agent schedules without degrading service levels. These activities support agent development, compliance, and operational goals, but every minute an agent spends in a coaching session is a minute […]

Maintaining compliant calling operations to China (country code +86) presents significant challenges for global businesses as telecommunications regulations continue to evolve. If your organization relies on Amazon Connect Customer for customer communications to Chinese destinations, understanding and implementing compliance best practices helps you avoid service disruptions and protect your customer relationships. A global travel services […]

Introduction When you publish a contact center schedule, you assume the people it affects will see it. In practice, that assumption creates operational risk. Agents miss shifts, arrive late to training sessions, or create unplanned coverage gaps because a schedule change was communicated through a bulk email or a channel post that never surfaced in […]

Learn how Berlin-based healthcare scale-up ETERNO is building a scalable, AI-driven customer experience to serve thousands of patients daily across its growing network of outpatient care providers and doctors. Target metrics > 80% of patient inquiries successfully resolved by AI agents 24/7 availability for appointment booking and rescheduling reducing up to 50% workload of one […]