AWS for Industries

Beachbody drives AI-powered, data-first conversion and meaningful personalization with Amplitude on AWS

Digital tools and services are at the center of every company’s growth strategy. But brands can’t always tell if they are making the right digital bets, or which  features and actions will lead to retention, loyalty, and lifetime value. This makes connecting products to business outcomes a challenge for companies new to a digital-first strategy.

Customer experience must become a guiding principle and a strategic objective for any successful business. At its core, customer experience is a concept built on understanding what drives consumers and anticipating their needs. Doing this well creates ongoing, mutually beneficial relationships via purchase transactions.

To grow and thrive, every business—whether digitally native or not—needs to continuously renew and unify its customer experience strategy. But to do that well, brands must understand digital products and customer journeys, not just individual channels. Brands need to evaluate customer experiences  through behaviors and outcomes, and consider the downstream impact on loyalty and revenue. Beyond gleaning intelligence from customers’ action, a retailer’s strategy should include customers’ expectations for access, convenience, and a shared brand experience. That means infrastructure, data management, analytics, and adaptive experiences can’t live in silos. Otherwise, it’s challenging for businesses to evaluate impact across broader portfolios or measure impact on the overall customer experience.

Doing this has become much easier with Amazon Web Services (AWS). AWS Partners offer purpose-built solutions that power critical industries, such as retail, healthcare, life sciences, energy and many more. Retail and consumer packaged goods brands are also benefitting from what cloud computing has to offer, using AWS and the AWS Partner Network to change quickly from builders to buyers of cloud-based technology and drive transformation across the entire enterprise at speed and scale.

Amplitude is one AWS Partner helping retailers make this digital shift. An AWS Retail and Digital Customer Experience Competency Partner, Amplitude is a digital optimization system that helps brands to understand, personalize, and optimize digital products. With Amplitude, consumer brands build better products by turning user data into meaningful insights to enable them to:

  • Make the right digital product choices. Businesses can know and predict which combination of features and customer actions in the product (we’re talking billions of them) translate to business outcomes—boosting revenue, loyalty, and lifetime value.
  • Innovate and act with speed, intelligence, and precision. With insight into which behaviors lead to outcomes, brands can intelligently adapt and personalize each individual experience, delivering the right experience to the right person at the right time.
  • Unify every team with common visibility. Bring a common set of customer behavior and engagement data to every team, from products to marketing and beyond. The result? Better decisions, faster actions, and transformed experiences.

Amplitude enables Beachbody to drive conversion and meaningful personalization

Learn how Amplitude helps Beachbody, a worldwide leader in health and fitness, to understand user behavior that helps it to grow, personalize, and build better products by turning user data into meaningful insights. This episode features Ely Liu, Executive Director, Digital Analytics at Beachbody, discussing how brands can become digital-first and drive growth through improving customer experience with Amplitude on AWS.

Watch the video >>


AWS Partner Spotlight

Amplitude is the pioneer in digital optimization software. Nearly 1,600 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: “How do our digital products drive our business?” The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is ranked #1 in G2’s 2022 Winter Report. Learn how to optimize your digital products and business at amplitude.com.

Find Amplitude in AWS Marketplace

Krithika Ganesamoorthi

Krithika Ganesamoorthi

Krithika Ganesamoorthi is the Global Technical Lead for AWS Partners in Retail/CPG. Leveraging her retail experience, she is responsible for solutions architecture and technical strategy for Retail/CPG technology and consulting partners on AWS. She recruits, nurtures, and helps partners transform their solutions on AWS. She is an advocate for partners within Amazon Retail, AWS Sales, and AWS Product teams.