AWS for Industries

Kibo enables digital commerce success with scaling on AWS

The convenience of online shopping has exploded in recent years, bringing both new opportunities and challenges. One of the most critical challenges faced by digital commerce companies is scalability—the ability to handle increased demand while maintaining optimal performance. Without scalability, your server resources might get overwhelmed, resulting in slow loading times and frustrating user experiences.

We’ll dive into the importance of scalability in ecommerce and how it’s achievable with Kibo, an AWS Partner with a retail solution powered by Amazon Web Services (AWS) that empowers businesses to achieve seamless scalability.

Understanding the Significance of Scalability

Scalability is the backbone of any successful commerce business. It refers to a business’s ability to efficiently adapt to varying levels of demand, whether it’s sudden spikes in website traffic, seasonal peaks, or a steady growth over time. For ecommerce companies, scalability isn’t just a feature; it’s a necessity. The ability to scale ensures that customers experience uninterrupted browsing and smooth transactions, which in turn leads to increased customer satisfaction and higher conversion rates.

Three key reasons why scalability is crucial for ecommerce businesses:

  • Handling Demand Surges: Scalability enables businesses to easily manage sudden spikes in website traffic, especially during sales, promotions, or peak seasons. Without it, websites can crash, leading to lost sales and frustrated customers.
  • Supporting Growth: As digital commerce businesses expand, they need the capacity to accommodate increasing user activity and a growing customer base. Scalability ensures that their systems can scale up to match the business’s growth trajectory.
  • Enhancing User Experience: Scalability contributes to a fast and smooth user experience. Websites that load quickly, process transactions without delays, and handle high traffic volumes keep customers engaged, leading to higher conversion rates and customer satisfaction.

Kibo: Empowering Ecommerce Scalability with AWS

Kibo, a composable commerce solution hosted on AWS, was designed to address the scalability challenges faced by B2B, B2C, and DTC companies. Kibo’s ecommerce platform offers modular capabilities to manage omnichannel pricing, complex promotions, and detailed product information as well as streamlined cart and checkout experiences.

Kibo Composable Commerce PlatformFigure 1 – Kibo Composable Commerce Platform

Let’s explore some of the key benefits that Kibo offers to ecommerce businesses seeking to achieve seamless scalability.

  • Elasticity: Kibo’s solution on AWS enables businesses to scale resources up or down based on real-time demand. This elasticity ensures that your ecommerce platform performs optimally while avoiding unnecessary costs during periods of low activity.
  • Automatic Scaling: Kibo provides the ability to dynamically adjust resources based on varying workloads. Kibo automatically scales resources to meet changing demands, ensuring consistent performance even during traffic spikes or seasonal rushes. Kibo utilizes various serverless features from AWS to power its platform. These include services like Amazon Simple Storage Service (Amazon S3) for content management, backup, and file sharing, as well as Amazon Simple Queue Service (Amazon SQS) and Amazon EventBridge for event publication and consumption. AWS Lambda is used to augment Kibo’s core capabilities.
  • Global Infrastructure: With Kibo’s access to extensive global infrastructure on AWS, ecommerce companies can effortlessly reach customers around the world. Low latency and high availability ensure a seamless shopping experience regardless of location.
  • Load Balancing: Kibo’s load balancing system distributes traffic evenly across multiple instances. This not only enhances responsiveness, but also safeguards against downtime—a nightmare for any ecommerce business.
  • Serverless Architecture: Kibo’s adoption of serverless architecture brings numerous benefits to ecommerce companies. Reduced infrastructure management and cost optimization are just a couple of advantages that translate into more resources being directed towards enhancing the customer experience. Kibo employs Amazon Elastic Kubernetes Service (Amazon EKS) for microservice hosting. Kibo leverages AWS auto-scaling groups with mixed (spot) instance policies, to optimize node availability and cost.

3 Ways Kibo Improves the Frontend User Experience

A scalable ecommerce platform is pivotal in delivering an exceptional frontend experience to customers. There are three key ways that Kibo enhances the frontend experience, namely, by ensuring faster response times, reliable availability, and seamless integrations:

  1. Faster Response Times: Kibo can handle increased traffic without performance degradation, ensuring that frontend pages load quickly and respond promptly to user interactions. This results in a smoother and more responsive user experience, reducing bounce rates and improving customer satisfaction.
  2. Reliable Availability: Scalability enhances Kibo’s resilience, reducing the chances of downtime due to traffic spikes or technical issues. Frontend components remain accessible and operational, preventing disruptions in the shopping experience and instilling confidence in customers.
  3. Seamless Integrations: Kibo can easily accommodate new integrations with third-party services, payment gateways, and APIs. This flexibility allows for the seamless addition of features and services on the frontend, enhancing the user experience by providing a wider range of functionalities and options for customers.

Conclusion

The ability to seamlessly handle surges in website traffic, navigate peak seasons, and facilitate business growth can make or break an ecommerce business. Kibo offers a robust solution that empowers businesses to achieve scalability without compromising on performance or customer experience. So, if you’re ready to take your ecommerce business to new heights, explore what Kibo has to offer and pave the way for sustainable success.

You can learn more about Kibo through AWS Partner Network (APN) and by visiting Kibo’s AWS Marketplace Listings.

Contact an AWS Representative to discover how we can help accelerate your business.

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Sekar Ramasubban

Sekar Ramasubban

Sekar Ramasubban is a Senior Partner Solutions Architect and works with AWS Partners in Retail and CPG industry vertical. In his role, Sekar helps partners co-innovate and co-build solutions with AWS. Prior to this role, Sekar was a Solution Architect with grocery and apparel retailers where he has implemented several digital and cloud transformation initiatives. Outside of work, Sekar enjoys cooking native, traditional foods and taking a walk with family at nearby parks.

Carl Luo

Carl Luo

Carl Luo is a Partner Solutions Architect. He works closely with AWS Partners and dives deeply into partner’s solutions. He helps partners integrate AWS services to provide scaling and durable applications. Prior to this role, Carl worked as principal engineer, staff data engineer for 18+ years to help companies’ re-architect and migrate to the latest cloud technologies.

Thom Phipps

Thom Phipps

Thom Phipps is the Chief Technology Officer at Kibo. He is focused on driving technical excellence and innovation across the platform to enable partners and customers to meet their business goals effectively and efficiently. Previously, he led global development teams and built high-scale content management, search/discover, and analytics capabilities at Dell. Later, he led the creation of Volusion’s medium and large business omnichannel commerce offering, Mozu, which was acquired by Kibo in 2016.