Tag: eCommerce

The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new patterns of consumption quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, […]

Although selling through computers has a long history, what we’ve come to know as ecommerce started in late 1994 with the release of Netscape Navigator, one of the original web browsers that led to widespread consumer use of the internet. Since then, ecommerce has become an ubiquitous form of shopping. It represents about 10% of […]

We all witnessed and probably personally experienced the massive shift to online ordering as the COVID-19 pandemic set in. Despite the shift and somewhat surprisingly, 80% of sales still involve physical stores. As ecommerce continues to mature and consumers become more digitally savvy, these trends have emerged: Online sales continue to soar, with a 42% […]

For many ecommerce retailers, the difference between profitability and going out of business is fraud prevention. And although you might need to add several layers of security to prevent fraud, you don’t want a cumbersome customer experience. That balancing act often leads ecommerce retailers to sacrifice fraud detection to keep customers happy and maximize revenues, […]

As retailers around the world are experiencing unprecedented disruption, industry leaders are demonstrating resilience, tenacity, and a capacity for innovation. We’ve embarked on a series of conversations with executives from AWS strategic partners, to showcase their leadership and innovation in challenging times. In the latest installment of our Retail Partner Conversations blog series, we chat […]

Chief Technology Officers (CTOs) most frequently mention these core capabilities of their ecommerce architectures: The ability to innovate at the digital and physical front ends that support sales channels. The effort required to integrate the increasing number of other IT systems. Those who talk more about innovation are usually builders. Revenue, metrics, and innovation are […]

Consumer expectations are always changing, which means retailers are often playing catch-up to align their offerings with customers’ evolving behaviors. The pandemic illuminated the chasm between the retailers who have kept pace with market changes and those who have struggled. For a long time, we’ve seen ecommerce sites flex and stretch, while centralized systems and […]

In my last blog post (Three Steps for Modernizing Your DTC Ecommerce Website), I shared three strategies for modernizing your direct-to-consumer (DTC) ecommerce website: Lift and shift your DTC ecommerce website to AWS. Decompose your ecommerce website and rearchitect it with microservices. Move to serverless computing so you can focus on your business. Why Microservices […]

I’ve spent more than 15 years working with many of the most innovative consumer brands to help them architect their ecommerce platforms. At AWS, my focus is helping consumer packaged goods (CPG) companies enhance customer experiences and gain operational efficiencies, especially with their direct-to-consumer (DTC) ecommerce websites. CPG customers regularly ask how they can realize […]

Introduction for blog series As retailers around the world are managing through unprecedented disruption, industry leaders are demonstrating resilience, tenacity, and a capacity for innovation. We’ve embarked on a series of conversations with executives from AWS Strategic Partners, showcasing leadership and innovation in times of challenge. We hope you enjoy our blog series. If you […]