Category: Amazon Aurora

Cresta Intelligence, a California-based AI startup, makes businesses radically more productive by using Expertise AI to help sales and service teams unlock their full potential. Cresta is bringing together world-renowned AI thought-leaders, engineers, and investors to create a real-time coaching and management solution that transforms sales and increases service productivity, weeks after application deployment. Cresta […]

In recent years, businesses are increasingly looking for ways to integrate the power of machine learning (ML) into business decision-making. This post demonstrates the use case of creating an optimal incentive program to offer customers identified as being at risk of leaving for a competitor, or churning. It extends a popular ML use case, predicting […]

In recent years, AWS customers have been running machine learning (ML) on an increasing variety of datasets and data sources. Because a large percentage of organizational data is stored in relational databases such as Amazon Aurora, there’s a common need to make this relational data available for training ML models, and to use ML models […]

In this blog post, we will show you how to get started building rich text analytics views from your database, without having to learn anything about machine learning for natural language processing models. We’ll do this by leveraging Amazon Comprehend, paired with Amazon Aurora-MySQL and AWS Lambda.