Maestro brings monetization and interactivity to streaming with Amazon IVS

Video is a powerful tool for businesses and brands, but delivering a high-quality, engaging stream to viewers requires complex technology on the backend. Maestro, a white-label solution for creating powerful direct-to-consumer video experiences, provides tools for customers to create live and on-demand video businesses by simplifying the setup, management, and monetization of interactive live streams.

From major enterprises to entertainers, Maestro customers leverage the platform’s streaming toolkit to build their digital presence from scratch or to fill technology gaps with existing solutions. Integrated with Amazon Interactive Video Service (Amazon IVS) managed live streaming service, Maestro helps customers get to market faster while also enabling them to capitalize on workflow efficiencies gained by using Amazon Web Services (AWS).

“Creating a video experience appears deceptively simple, but beyond the player and streaming service, there are business considerations like payment, authentication, entitlements, data storage, etc. Pulling all the pieces together can be intimidating, to the point where people will give up entirely or use a third-party platform that provides limited control over experiences and data,” explained Maestro CEO and Founder Ari Evans. “We help users forget the technology entirely and focus on differentiation, not reinventing the wheel. When low latency is a priority, Amazon IVS is the way to go. It also has the best time code feature in streaming.”

Turnkey monetization and interactivity

Taking a page from its own playbook, Maestro worked with AWS Partner Avahi to accelerate its Amazon IVS integration, which was completed in about a month. Now, Maestro can be deployed as a landing page or a live channel, with Amazon IVS powering live streams backed by AWS global compute resources after a simple copy-and-paste integration.

The Maestro platform is built around drag-and-drop functionality with themes, making it easy for users to build compelling, aesthetically pleasing experiences quickly without any engineering or design expertise. Themes are customizable, and support is available for many types of video sources.

Maestro’s monetization features include:

• Shoppable video
• Ticketing and subscriptions (with customizable paywalls)
• Tipping
• Ticket and merchandise bundling
• Pre- and post-roll ad-insertion

Maestro also offers complete customization of landing pages and live channels, making it easy for customers to secure and deploy brand activations. Comprehensive analytics and community insights are organized in an easy-to-use dashboard, providing users with a better understanding of their content’s performance and reach so they can market it accordingly and pivot strategies as necessary.

Designed to support interactivity and engagement, Maestro pages offer clickable overlays for driving key moments during a live stream, as well as sidebar panels to create context and encourage participation from the audience. Customers can deploy chat, gamification elements, and clickable calls to action throughout the entire streaming experience.

“We’ve spent significant time and resources integrating all these solutions so that users can create an incredible video site with ease. As technology advances, the equation keeps becoming more complex and harder to solve, but additions like Amazon IVS help us bring expanded scalability and new features to customers,” Evans concluded. “We’re proactively solving hard problems so that our customers don’t have to.”

For users with an AWS account, Maestro can easily layer over Amazon IVS, and no technical integration is needed. Learn more about interactive live streaming with Amazon IVS.