AWS Messaging & Targeting Blog

Category: Messaging

Amazon Pinpoint’s Analytics Suite Now Includes Event Metric Visualizations

Today, we’re enhancing Amazon Pinpoint’s analytics capabilities by giving you the ability to filter event data based on certain attributes and metrics. We’re also adding new analytics features help you visualize event data over time. These new features help you quickly understand how your customers are using your app, and make it easy to keep […]

Exciting New Email Features Available Now in Amazon Pinpoint

Yesterday, we launched several exciting new email-related features in Amazon Pinpoint. The biggest of these features is the ability to send transactional emails. Transactional emails are a great way to send one-to-one emails to your customers without creating segments or campaigns first. For example, when a customer makes a purchase in your app, or requests […]

Amazon Pinpoint Offers Customers a New Console Experience with Richer Segmentation Capabilities to Drive End-User Engagement

Last night, we launched a significant update to the Amazon Pinpoint console. These updates make it easier to start sending campaigns with Amazon Pinpoint. In fact, you can start engaging with your customers in as few as three clicks! This update also includes advanced segmentation capabilities, which enable you to filter based on user, endpoint, […]

Creating an AI-powered marketing solution for sentiment analysis and engagement

Note: Matt Dombrowski, one of our Solutions Architects, wrote this article. He also developed the sample code that you can use to implement this solution. September 8, 2021: Amazon Elasticsearch Service has been renamed to Amazon OpenSearch Service. See details. Marketers know that it’s critical to understand the conversations that customers are having about their […]

Streaming Events from Amazon Pinpoint to Redshift

Note: This post was originally written by Ryan Idrigo-Lam, one of the founding members of the Amazon Pinpoint team. You can use Amazon Pinpoint to segment, target, and engage with your customers directly from the console. The Pinpoint console also includes a variety of dashboards that you can use to keep track of how your […]

The End of Google Cloud Messaging, and What it Means for Your Apps

On April 10, 2018, Google announced the deprecation of its Google Cloud Messaging (GCM) platform. Specifically, the GCM server and client APIs are deprecated and will be removed as soon as April 11, 2019.  What does this mean for you and your applications that use Amazon Simple Notification Service (Amazon SNS) or Amazon Pinpoint? First, […]

The Amazon SES Blog is now the AWS Messaging and Targeting Blog

Regular visitors to this blog may have noticed that its name has changed from the Amazon SES Blog to the AWS Messaging and Targeting Blog. The Amazon SES team has been working closely with the Amazon Pinpoint team in recent months, so we decided to create a single source of information for both products. If […]

Troubleshooting event publishing issues in Amazon SES

Over the past year, we’ve released several features that make it easier to track the metrics that are associated with your Amazon SES account. The first of these features, launched in November of last year, was event publishing. Initially, event publishing let you capture basic metrics related to your email sending and publish them to […]

About the Amazon Trust Services Migration

Amazon Web Services is moving the certificates for our services—including Amazon SES—to use our own certificate authority, Amazon Trust Services. We have carefully planned this change to minimize the impact it will have on your workflow. Most customers will not have to take any action during this migration. About the Certificates The Amazon Trust Services […]