AWS Messaging & Targeting Blog

Over the last 12 months, organizations of all types have increasingly needed to stay connected to their customers. With the move to virtual interactions accelerating across industries, email has remained a trusted channel for customer communications. Amazon Simple Email Service (SES) has seen record outbound email traffic in 2020, supporting critical customer communications during COVID […]

Amazon Pinpoint allows you to engage with your customers across multiple messaging channels like SMS text, email, and voice messages. While planning and executing standard text (SMS) and voice-based campaigns, one of the challenges developers often run into is the need to verify if the phone numbers in their internal database are valid and conform […]

Introduction In this post, we will walk through setting up an always-on appointment reminder campaign in Amazon Pinpoint. No-show rates are a constant challenge for service providers. Industries such as hospitality estimate 20% of diners miss reservations in big cities,1 while salons average five missed appointments per week.2 Professional services such as financial institutions and […]

Both Amazon Pinpoint and Amazon Simple Email Service (SES) are known for their ability to send out transactional and promotional emails at scale and with ease. However, both are often not set up to receive email replies. Owners often assume that the “no-reply” addresses they are using do not require much consideration. This means that if […]

Businesses need to send real-time notifications in order to take action when alerted of a critical situation. Examples could include anomaly detection, healthcare emergencies, operations failures, and fraud transactions. Email, SMS, and push notifications are often used to notify stakeholders in real-time. However, building a large-scale, real-time notification solution can be a complex and costly […]

3/30/23 – Update – Please use this blog to create WhatsApp as a channel using Pinpoint without Twilio 8/19/2020 – Updated for clarity on Twilio sandbox requirements Amazon Pinpoint recently announced the general availability of custom channels. Custom channels enable you to extend the capabilities of Amazon Pinpoint via a webhook or AWS Lambda function. […]

Note: This post was written by Dustin Taylor, an AWS Technical Program Manager for Amazon Pinpoint. Amazon Simple Email Service (SES) and Amazon Pinpoint have processes and systems in place to help protect AWS customers from issues that could damage their reputations as email senders. These systems alert customers about sending issues as early as […]

Note: This post was written by Ryan Lowe, an AWS Solution Architect and Chelsea Graf, a Senior PM for Amazon Pinpoint.  Today’s customer expects a high level of personalization in order to continue engaging with an enterprise. Using curated messaging, rather than a “one-size-fits-all” marketing campaign, an enterprise can lower churn rates, increase customer interaction, […]

Short Message Service (SMS) is a text-based component of the global wireless telephone network. Most consumers use SMS as part of Person-to-Person (P2P) communications in their personal lives, but Application-to-Person (A2P) communications are on the rise. A2P messaging enables an application to send a SMS directly to a customer. In 2019, over 1.2 trillion A2P […]

Note: This post was written by Murat Balkan, an AWS Senior Solutions Architect. Many of our customers use voice notifications to deliver mission-critical and time-sensitive messages to their users. Customers often configure their systems to retry delivery when these voice messages aren’t delivered the first time around. Other customers set up their systems to fall […]