Tag: adtech

Dee Anna McPherson, Senior Vice President of Marketing at Movable Ink, explains why Movable Ink migrated its entire production environment to AWS in 2015—a move that took advantage of multiple regions and availability zones to provide redundancy, resilience, and scalability.

Founded in 2011, Mobilewalla offers a customer insights platform that enables enterprises to leverage a wealth of data to better understand and target their customers.

Alcohol, in addition to being one of the largest revenue drivers in retail, is also one of the most highly regulated industries in the country, with restrictions that vary from state to state. These varying restrictions make alcohol difficult to sell via apps, resulting in missed sales opportunities for retailers. That’s where BYBE comes in.

Nowadays, hardly a week goes by without fresh news of the struggles of media companies to adapt to the daunting economic landscape of the digital age. To face this challenge, iVideoSmart (IVS), a 3 year old startup based in Singapore, proposes an advertising business model based on the selling power of video.

Co-founders Shane O’Sullivan and Oran Mulvey break down how Glimpse uses computer vision to analyze the demographics of those who approach physical ad spaces. They also discuss the makeup of their customer base, the importance of privacy in ad tech, and how AWS has helped the startup grow. 

Adikteev Co-founder & CRO, Emilien Eychenne, shares how his Paris-based startup utilizes in-app data for more effective retargeting, who his customers are, and what he values about the French startup scene.

It’s an understatement to say that the influencer marketing space is highly complex. New influencers, new types of content, and new ways to post and promote said content seem to pop up daily. Studio71, the LA-based digital network I joined seven years ago, has always been a great partner for brands to help them navigate the influencer marketing space.

Eric Yip, Co-founder and CTO of adtech startup Track Revenue, recently joined us at the AWS Loft in San Francisco to share the mistakes and lessons learned along their journey to a scalable architecture.

AI picked up a lot of heat through 2017 and 2018. In what felt like an overnight rush, interest exploded, as fresh information, new techniques, new products, and new risks hit the scene. News reports came in massive waves, and businesses scrambled to figure out where AI fit into their product offerings.

It’s safe to say that Gen Y and Gen Z are intimately more connected to their peers—and social influencers—than previous generations and are less connected to cold advertising. “Advertising that just pops up? They don’t watch it,” says ReCactus CEO and Founder Bernard Tan.