AWS Partner Network (APN) Blog

New AWS Partner Report Highlights Importance of Balancing Growth and Profitability

By Liz Melton, Sr. Product Manager at AWS

AWS Partner Network

In 2020, Amazon Web Services (AWS) commissioned 451 Research, part of S&P Global Market Intelligence, to conduct a study of global AWS Systems Integrator (SI) Partners focused on profitability.

As a result, the new “AWS Partner Profitability and Success Report” was launched at re:Invent.

This report explores some of the biggest challenges AWS SI Partners face in pursing profitability, including transitioning from other business models, changing customer perceptions, and finding ways to differentiate.

Throughout the AWS Partner Profitability and Success Report, AWS Partners highlight the value of specialization and the importance of cloud to their business overall.

Podcast: Dive Deeper on the Report

Barbara Kessler, Global APN Leader, recently sat down with Liam Eagle, Research Director at 451 Research, to discuss the AWS Partner Profitability and Success Report.

In the podcast, Barbara and Liam discuss the report’s methodology and the biggest growth and profitability factors AWS Partners identified, including strategic alignment with AWS and specific AWS Partner Network (APN) programs.

To hear more key insights, listen to the AWS Partner Profitability and Success podcast.

Grow Your Business with the AWS Partner Network

Whether you are just beginning to build or expand your AWS-based business, the APN offers partner programs to help you succeed at any stage of your cloud adoption journey.

Explore the APN programs designed to help you build, market, and sell your offerings, including APN Navigate, AWS Competency, and the AWS Managed Service Provider (MSP) Partner Program, that are highlighted in the AWS Partner Profitability and Success Report.