AWS News Blog

Jeff Barr

Author: Jeff Barr

Jeff Barr is Chief Evangelist for AWS. He started this blog in 2004 and has been writing posts just about non-stop ever since.

Prime Day 2017 – Powered by AWS

The third annual Prime Day set another round of records for global orders, topping Black Friday and Cyber Monday, making it the biggest day in Amazon retail history. Over the course of the 30 hour event, tens of millions of Prime members purchased things like Echo Dots, Fire tablets, programmable pressure cookers, espresso machines, rechargeable […]

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New Network Load Balancer – Effortless Scaling to Millions of Requests per Second

(ELB) has been an important part of AWS since 2009, when it was launched as part of a three-pack that also included and . Since that time we have added many features, and also introduced the Application Load Balancer. Designed to support application-level, content-based routing to applications that run in containers, Application Load Balancers pair […]

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New – Application Load Balancing via IP Address to AWS & On-Premises Resources

I told you about the new AWS Application Load Balancer last year and showed you how to use it to do implement Layer 7 (application) routing to EC2 instances and to microservices running in containers. Some of our customers are building hybrid applications as part of a longer-term move to AWS. These customers have told […]

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Deadline 10 – Launch a Rendering Fleet in AWS

Graphical rendering is a compute-intensive task that is, as they say, embarrassingly parallel. Looked at another way, this means that there’s a more or less linear relationship between the number of processors that are working on the problem and the overall wall-clock time that it takes to complete the task. In a creative endeavor such […]

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VMware Cloud on AWS – Now Available

Last year I told you about the work that we are doing with our friends at VMware to build the VMware Cloud on AWS. As I shared at the time, this is a native, fully-managed offering that runs the VMware SDDC stack directly on bare-metal AWS infrastructure that maintains the elasticity and security customers have […]

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AWS Cost Explorer Update – Better Filtering & Grouping, Report Management, RI Reports

Our customers use Cost Explorer to better understand and manage their AWS spending, making heavy use of the reporting, analytics, and visualization tools that it provides. We launched Cost Explorer in 2014 with a focus on simplicity – single click signup, preconfigured default views, and a clean user interface (take a look back at The […]

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Empowerment, Engagement, and Education for Women in Tech

I’ve been earning a living in the technology industry since 1977, when I worked in one of the first computer stores in the country as a teenager. Looking back over the past 40 years, and realizing that the Altair, IMSAI, Sol-20, and North Star Horizon machines that I learned about, built, debugged, programmed, sold, and […]

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