AWS Cloud Enterprise Strategy Blog

You’ve taken your company in a new direction; the impact is a 10% growth in year-on-year revenue. Your new marketing program has increased leads by 5%. Your telecom costs have decreased by 5% because of your successful negotiations. Measuring results is an important part of our business lives. But measurements are meaningless without context, and […]

It won’t surprise you to hear that there’s been lots of excitement and speculation about generative AI in our meetings with AWS customer executives lately. The question on their minds is: “What does this mean for my business?” That’s a good way to frame the question; it’s not about what generative AI can do, but […]

In the digital world, formerly discrete activities have become continuous. In the old world of IT, software deliveries were considered discrete events. We created projects to deliver software capabilities, set requirements for them, deployed code, and then moved on to the next project. At least that was the theory. We knew those IT systems would […]

Sometimes an idea becomes so ingrained in conventional wisdom, such an embedded assumption in everything we do, that it demands to be questioned. Think about how often you hear someone in a meeting say, “We need to prioritize,” or ask, “Is this a priority?” When something goes wrong, it may be blamed on a failure […]

We often advise AWS customers embarking on digital transformations to consider that cloud migration is part of digital transformation, and digital transformation must be driven by business outcomes. The effectiveness of your governance programs determines the success of your cloud migration and digital transformation. There will be an end to the cloud migration portion of […]

There is no doubt that the cloud has revolutionized how businesses operate, offering unparalleled scalability, flexibility, and innovation capability. However, amid the excitement of embracing the cloud, organizations often encounter a phenomenon known as the migration bubble. This bubble represents the initial surge of costs, complexities, and challenges that can temporarily disrupt transitions to the […]

“Once you make a decision, the universe conspires to make it happen.” – Ralph Waldo Emerson, essayist & philosopher Thinking is hard; energy intensive even. Perhaps that’s the reason we obsess about food. One estimate indicates we make over 200 food-related decisions a day. Another popular internet statistic boldly states that the average human makes […]

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. —Roy Amara, Amara’s law I’m fascinated by the technological tipping points in history that have ignited the public’s imagination—the first TV broadcast, manned space flight, or video conference. Each of these events made a […]

Given today’s economic uncertainties, many companies are focused on ways to reduce—or at least control—their costs. Their approaches are often based on the traditional idea of controlling costs through the mechanism of budgets. “Let’s find places to cut a budget and force the manager working with that budget to find savings.” Often, the easiest areas […]

“Stop trying to make everyone happy. You’re not chocolate” – Anon As a distant observer of the art of being a DJ, I believe I can make their jobs easier. My cunning plan is to replace all those complex sliders on their mixing decks with binary switches. Volume: yes or no? Bass: on or off? […]