Tag: identity resolution

Consumers expect companies to engage with them in a highly relevant and personalized way regardless of channel. In a study done by Twilio, 60 percent of consumers say that they will make a repeat purchase after a personalized experience. A study from McKinsey & Company indicates that more than 70 percent of consumers expect a […]

At AWS re:Invent 2022, we announced the preview of AWS Clean Rooms, a new analytics service that helps customers collaborate with their partners to more easily and securely analyze their collective datasets—without sharing or revealing underlying raw data. The service is particularly relevant for brands, media publishers, agencies, and their partners who are looking to […]

With the expansion of data privacy laws and deprecation of consumer identifiers such as third-party cookies, customers across the advertising and marketing industry are investing in first-party data and identity solutions that allow them to connect, control, and activate data quickly and securely. However, challenges like data security, interoperability of identity data between parties, and […]

With more than 77 new service launches and other announcements, AWS re:Invent left a lot to digest—even for teams inside AWS! We’ve developed this guide to ensure customers in the advertising and marketing industry know the most relevant news from this year’s event. Of the many announcements, three stood out as game-changers for advertising and […]

We have an exciting re:Invent planned for the advertising and marketing industry this year. This year’s conference will be our biggest yet, with 60,000+ attendees, more than 2,500 technical sessions and a dedicated track covering advertising and marketing. Below is some key information to help industry attendees make the most of re:Invent 2019. First, register […]