AWS for Industries

Tag: marketing

Geo-based real time marketing for Financial Services on AWS

Financial Services Institutions (FSIs) are looking for opportunities to exploit interoperability across a collaborative ecosystem to boost transactions through their channels, partners’ channels, and payment methods. From this post: “Forrester asserts that aggregators and intermediaries that create value across industries will become important agents in a diverse collaborative ecosystem. However, not all organizations have the […]

Introducing AWS for Advertising & Marketing: Helping customers reinvent the industry with purpose-built services, solutions, and partners

Advertising and marketing technology is experiencing unprecedented disruption and transformation. For example, exponential growth in media consumption creates infrastructure challenges for companies to handle tens of millions of requests per second at single-digit millisecond latency. Companies across the industry need mechanisms to collaborate and interoperate across advertising and marketing platforms, but also want to protect […]

Salesforce innovates its CRM offerings and accelerates global growth by building on AWS

Salesforce, Inc. (Salesforce), a leading customer relationship management (CRM) company, chose Amazon Web Services (AWS) as its primary cloud provider in 2016. Today, Salesforce and AWS have a global strategic partnership focused on technical alignment and joint development. Building on AWS storage, compute, and artificial intelligence (AI) solutions, Salesforce innovates and deploys new business applications, […]

Should CPG Companies Build or Buy a Digital Commerce Solution?

Are you familiar with headless commerce, the MACH Alliance, and what they mean to CPG companies in the digital commerce world? If not, read my colleague Justin Honaman’s recent post on Headless Commerce: What Is It and Why Does It Matter to CPGs?, and learn more about the MACH Alliance here. If you’re already familiar, […]

girl at shopping

Why Retailers Need a CDP to Power Their Customer 360 Strategy

With so many options to browse and discover products, consumers don’t shop linearly. Instead, they use many different, disparate channels along their shopping journey to discover and research products—from social media and websites, to email campaigns and targeted ads, as well as actually shopping in a brick-and-mortar store. Unfortunately, this disjointed approach obscures the shopper’s […]

4 surprising restaurant industry trends

In the previous blog post 7 defunct restaurant brands we can learn from, I reviewed how some historic restaurant brands failed to adjust to changing consumer preferences and market dynamics. This post examines the restaurant industry trends that we are watching for in 2020 and how AWS prepares restaurants for the impact. Trend 1: The […]