AWS for Industries

Enhance Ecommerce Visualization with Avataar’s Creator Platform on AWS

Ecommerce is set to capture 41 percent of global retail sales by 2027, according to research from Boston Consulting Group. Selling online differs greatly from selling offline, partly because it requires quality assurance without the help of physical touch. According to Wyzowl’s Video Marketing Statistics 2024, 82 percent of shoppers have made purchases directly after watching a brand’s video, while 87 percent say that video quality affects their trust in a brand. Since the human brain rewards visually compelling information, visualization becomes key to earning customer confidence.

AWS Partner Avataar is acting on this knowledge, redefining online shopping experiences by helping brands use AI to generate photorealistic product content. Avataar offers its Creator platform, which is powered by Amazon Bedrock, and Amazon Elastic Compute Cloud (EC2). The Creator platform amplifies individual shopping experiences with its visualization capabilities, capturing the imagination and attention of customers. In turn, this increases customer engagement and drives subsequent actions. Bajaj, an Indian automotive manufacturing company, experienced these benefits by implementing Avataar’s interactive virtual product showroom. The company witnessed a nine-percent conversion rate for test-ride bookings online and a threefold increase in average engagement time.

Reimagining ecommerce experiences with Avataar’s platform

At the core of Avataar’s technology is the combination of generative AI and computer vision algorithms. These algorithms are designed to generate real-life product-visualization experiences that aren’t limited by the constraints of traditional product photography or 3D-rendering software solutions. Avataar has trained its data sets to generate compelling product imagery, including silo shots and close-up shots detailing specific aspects of a product.

The platform can also generate lifestyle images from text descriptions. Simply add your 3D model to Avataar’s Creator workspace, provide a textual prompt describing how you visualize this product in a real-life setting, and let the AI-led solution work its magic. As you can see in the following pictures, the leftmost picture is shot using traditional photography in an aspirational setting. This is a cost-and-time-intensive approach that leads to a longer time to market. With Avataar’s Creator platform, brands can use a digital twin of the product to create an AI-generated, aspirational background by providing textual prompts. With AI background generation, brands can efficiently and cost-effectively explore different settings tailored to their target audience.

Traditional vs. Avataar’s Creator-generated imagesTraditional vs. Avataar’s Creator-generated images

Additionally, the platform offers a user-friendly framework to generate spatial videos for your 3D inventory. Avataar offers scalability to retailers through a templatized approach. Create one template for your category, then easily replace the 3D models within the video to generate videos for your entire catalog.

What’s even more remarkable? All of this is achieved while significantly reducing asset-production costs by up to 40 percent using Avataar’s generative AI–powered content creation system.

Avataar also gives retailers the power to integrate outputs across different marketplaces in their required formats and aspect ratios. This seamless integration removes manual effort for teams and reduces time to market.

How AWS powers Avataar’s visual discovery for ecommerce

Avataar’s technology applies cutting-edge research in 3D computer vision, generative AI, and neural rendering to create immersive, lifelike visual shopping experiences. AWS provides a robust cloud computing infrastructure that supports Avataar’s demanding workloads. With AWS providing the scalability, reliability, and performance required to support AI algorithms, Avataar’s AI and human copilot can deliver spatial content at scale.

Moreover, the global infrastructure of AWS supports optimal content delivery with minimal latency, enhancing the user experience for customers worldwide. By using additional AWS services such as AWS ParallelCluster, Amazon CloudFront, and Amazon Elastic Load Balancing, Avataar not only operates efficiently, but also scales seamlessly to meet the demands of a dynamic ecommerce landscape. With Avataar, retailers can create 3D-enabled product stories that both captivate their customers and drive conversion. Samsung, for example, worked with Avataar to adopt immersive content on their banner pages, driving a tenfold increase in social conversions and engagement for their premium products.

Step by step: Visualize with Avataar’s Creator platform

Avataar’s self-serve Creator platform empowers users to create highly realistic product visuals with ease and efficiency. Follow these steps to get started:

Step 1: Accessing Creator. Access the Avataar Creator platform in one of three ways:
1) Log in with your email using the public link.
2) Visit AWS Marketplace—Generative AI for Product Storytelling.
3) Use the link you received in an emailed invitation from Avataar or from a colleague.

Step 2: Creating and configuring a project. Once you’ve logged in to the platform, you can initiate a new project by specifying the project name and category from the “Projects” tab. Upload your 3D object file and add relevant details about the object. Preview the object on the canvas and submit to finalize uploading.

Step 3: Enhancing render quality and setting animations. Unique to Avataar’s Creator platform is the enhanced renderer. Simply activate the toggle to visualize the object in highly photorealistic settings. Further adjust lighting settings and noise as needed for added details. For videos, you can import images, clips, and text with the flexibility to animate each of these.

Step 4: Using AI backdrop generation. Set camera angles for the object and use AI backdrop generation. Input a textual description of the desired lifestyle background, choose from multiple generated options, and add the selected ones to your tray.

Step 5: Exporting rendered images and videos. To export images or videos, click on “export” and choose the output type. For images, you can also save a template to avoid the manual effort of selecting angles again for the same category of products.

Step 6: Creating your content. Log in to Avataar’s Creator and start creating compelling imagery and videos. Use this content to help drive higher engagement with and conversions from your ecommerce listings.

The multidimensional future of ecommerce

Through Avataar’s Creator platform powered by AWS, brands can deliver photorealistic imagery at scale, reducing time to market and elevating product listings. As the retail industry evolves, product visualization becomes more crucial to gaining—and maintaining—customer confidence and loyalty. With Avataar’s spatial experiences, retailers and brands can surpass the physical limitations of traditional storytelling and future-proof their ecommerce businesses.

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Pratishtha Gupta

Pratishtha Gupta

Pratishtha spearheads customer success at Avataar, managing pivotal enterprise and mid-market accounts across the US and Middle East. In her distinguished career spanning more than a decade, she cultivates robust partnerships with clients and delivers substantial growth for her products by employing a data-driven approach.

Akanksha Tripathi

Akanksha Tripathi

Akanksha leads GTM Partnerships at Avataar, an AI-powered content creation platform for retailers and brands. In her role, she cultivates and manages a robust partnerships ecosystem, driving business growth and co-innovation initiatives with strategic partners like AWS.

Santanu Chattopadhyay

Santanu Chattopadhyay

Santanu Chattopadhyay is AWS APJ Partner Technology Leader for retail/CPG industry solutions. He works with partners across APJ to build and enhance retail/CPG industry solutions using cutting-edge AWS services.