AWS Messaging & Targeting Blog

Tag: amazon pinpoint

Send WhatsApp messages via Amazon Pinpoint

In this blog you will deploy a solution that integrates Amazon Pinpoint with WhatsApp for outbound and inbound messages. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels (push notifications, email, SMS, voice, in-app messages and custom channel). Using Amazon Pinpoint’s custom channel you can […]

Customize marketing messages and promotions for personalized outreach

Introduction Amazon Pinpoint is widely used by many customers for their various user engagement use cases like marketing campaigns, scheduled communications (newsletters, reminders, etc.), and transactional messaging. By using the message template feature in Amazon Pinpoint, customers can design messages personalized to the specific end users, by using variable attributes. While Amazon Pinpoint enables customers […]

How to build LINE messaging into business communications

In today’s interconnected world, businesses need to communicate with their customers through multiple channels. This means using a variety of messaging apps, social media platforms, and other communication tools to reach customers where they are. One such platform that has gained immense popularity in select Asian markets is LINE. As the biggest social network in […]

Push notification engagement metrics tracking

In this blog you will learn how to track and attribute Amazon Pinpoint push notification events for Campaigns and Journeys via API. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels. Amazon Pinpoint’s push notification channel, can send messages to your mobile app users via […]

How to send web push notifications using Amazon Pinpoint

How to send push notifications on any website using AWS messaging tools Web Push Notifications (also known as browser push notifications) are messages from a website you receive in your browser. These messages are intended to be rich, contextual, timely, personalized and best used to engage, re-engage, and retain website visitors. For instance, as a website […]

AWS architecture AI/ML Email SMS

Build AI and ML into SMS for customer engagement

Create more engaging customer experiences with AI / ML-powered SMS communication Today’s customer expects the ability to engage with businesses through various communication channels like email, SMS, Push notifications, and in-app notifications when they have a question or need a problem resolved. SMS is one of the fastest growing communication channels, and we’ve seen that […]

Shift management using Amazon Pinpoint’s 2-way-SMS

Businesses with physical presence such as retail, restaurants and airlines need reliable solutions for shift management when demand fluctuates, employees call in sick, or other unforeseen circumstances arise. Their linear dependence on staff forces them to create overtime shifts as a way to cope with demand. The overtime shift communication between the business and employees […]

Retry delivering failed SMS using Amazon Pinpoint

Organizations in many sectors and verticals have user bases to whom they send transactional SMS messages such as OTPs (one-time passwords), Notices, or transaction/purchase confirmations, among other things. Amazon Pinpoint enables customers to send transactional SMS messages to a global audience through a single API endpoint, and the messages are routed to recipients by the […]

Target your customers with ML based on their interest in a product or product attribute.

Customer segmentation allows marketers to better tailor their efforts to specific subgroups of their audience. Businesses who employ customer segmentation can create and communicate targeted marketing messages that resonate with specific customer groups. Segmentation increases the likelihood that customers will engage with the brand, and reduces the potential for communications fatigue—that is, the disengagement of […]

Incident notification mechanism using Amazon Pinpoint two-way SMS

Unexpected situations that require immediate attention can occur in any industry. Part of resolving these incidents is the notifications’ delivery. For example, utility companies that have installed gas sensors need to notify immediately the available engineer if a leak occurs. The goal of an incident management process is to restore a normal service operation as […]