AWS Messaging & Targeting Blog

Tag: amazon pinpoint

Create a serverless feedback collector application using Amazon Pinpoint’s two-way SMS functionality

Introduction Two-way SMS communication is used by many companies to create interactive engagements with their customers. Traditional SMS notifications are one-way. While this is valid for many different use cases like one-time passwords (OTP) notifications and security notifications or reminders, some other use-cases may benefit from collecting information from the same channel. Two-way SMS allows […]

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Send SMS at scale to Indian recipients using Amazon Pinpoint

SMS has one of the highest open rates of all customer communications channels, and is popular with application builders for both transactional use cases like appointment reminders or asynchronous use cases like a SMS chatbot. Amazon Pinpoint supports SMS in over 200 countries and territories, but SMS sending requirements can vary by recipient destination. SMS […]

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Solving abandoned cart scenarios using Amazon Pinpoint event-triggered journeys

In this post, we will walk through building an abandoned shopping cart user journey in Amazon Pinpoint. Journeys are multi-step user engagements with channels sends (SMS, email or push) based on conditional logic with a goal to drive a high value action. This journey will enable customers to identify users who added a product to […]

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Send SMS messages at scale using 10DLC and Amazon Pinpoint

This week, we’re adding support for 10DLC phone numbers to Amazon Pinpoint. You can use 10DLC phone numbers to send SMS text messages at scale quickly and affordably. What is 10DLC? The abbreviation 10DLC stands for Ten-Digit Long Code. 10DLC phone numbers are intended specifically for sending Application-to-Person (A2P) messages—that is, messages that are sent […]

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Updating opt-in status for Amazon Pinpoint channels

In many real-world scenarios, customers are using home-grown or 3rd party systems to manage their campaign related information. This includes user preferences, segmentation, targeting, interactions, and more. To create customer-centric engagement experiences with such existing systems, migrating or integrating into Amazon Pinpoint is needed. Luckily, many AWS services and mechanisms can help to streamline this […]

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Send localized messages using Amazon Pinpoint templates and standard demographic attributes

As your application user base expands into more countries and languages, it’s important to make sure messages are localized for each recipient to improve engagement. Localizing your messages helps you reach your audience with content specific to their language settings. Creating separate messages for each language and managing each template separately can require a lot […]

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Introducing advanced segmentation in Amazon Pinpoint

Today, Amazon Pinpoint announced the launch of several new segmentation capabilities for Amazon Pinpoint. Amazon Pinpoint now provides customers additional filters to perform more granular segmentation. You can increase the level of campaign and message personalization by being able to reach more specific audiences. Today’s end users require consistent and personalized experiences across channels such […]

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Automate phone number validation with Amazon Pinpoint

Amazon Pinpoint allows you to engage with your customers across multiple messaging channels like SMS text, email, and voice messages. While planning and executing standard text (SMS) and voice-based campaigns, one of the challenges developers often run into is the need to verify if the phone numbers in their internal database are valid and conform […]

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Send voice appointment reminders using Amazon Pinpoint custom channels and Amazon Connect

Introduction In this post, we will walk through setting up an always-on appointment reminder campaign in Amazon Pinpoint. No-show rates are a constant challenge for service providers. Industries such as hospitality estimate 20% of diners miss reservations in big cities,1 while salons average five missed appointments per week.2 Professional services such as financial institutions and […]

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Auto-reply to incoming emails using Amazon Simple Email Service (SES)

Both Amazon Pinpoint and Amazon Simple Email Service (SES) are known for their ability to send out transactional and promotional emails at scale and with ease. However, both are often not set up to receive email replies. Owners often assume that the “no-reply” addresses they are using do not require much consideration. This means that if […]

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