AWS Messaging & Targeting Blog

Tag: amazon pinpoint

Shift management using Amazon Pinpoint’s 2-way-SMS

Businesses with physical presence such as retail, restaurants and airlines need reliable solutions for shift management when demand fluctuates, employees call in sick, or other unforeseen circumstances arise. Their linear dependence on staff forces them to create overtime shifts as a way to cope with demand. The overtime shift communication between the business and employees […]

Retry delivering failed SMS using Amazon Pinpoint

Organizations in many sectors and verticals have user bases to whom they send transactional SMS messages such as OTPs (one-time passwords), Notices, or transaction/purchase confirmations, among other things. Amazon Pinpoint enables customers to send transactional SMS messages to a global audience through a single API endpoint, and the messages are routed to recipients by the […]

Target your customers with ML based on their interest in a product or product attribute.

Customer segmentation allows marketers to better tailor their efforts to specific subgroups of their audience. Businesses who employ customer segmentation can create and communicate targeted marketing messages that resonate with specific customer groups. Segmentation increases the likelihood that customers will engage with the brand, and reduces the potential for communications fatigue—that is, the disengagement of […]

Incident notification mechanism using Amazon Pinpoint two-way SMS

Unexpected situations that require immediate attention can occur in any industry. Part of resolving these incidents is the notifications’ delivery. For example, utility companies that have installed gas sensors need to notify immediately the available engineer if a leak occurs. The goal of an incident management process is to restore a normal service operation as […]

Queueing Amazon Pinpoint API calls to distribute SMS spikes

Organizations across industries and verticals have user bases spread around the globe. Amazon Pinpoint enables them to send SMS messages to a global audience through a single API endpoint, and the messages are routed to destination countries by the service. Amazon Pinpoint utilizes downstream SMS providers to deliver the messages and these SMS providers offer […]

Dynamically personalize your in-product user experience using Amazon Pinpoint in-app messaging

Many businesses today struggle to align out-of-product messaging through channels such as email and SMS, with in-product messaging shown when a users is within a mobile or web application. Customers will present one message to a user through a targeted email, but once a user visits the application they are presented with different messaging. This […]

How to set up Amazon Quicksight dashboard for Amazon Pinpoint and Amazon SES engagement events

In this post, we will walk through using Amazon Pinpoint and Amazon Quicksight to create customizable messaging campaign reports. Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that allows customers to connect with users over channels like email, SMS, push, or voice. Amazon QuickSight is a scalable, serverless, embeddable, machine […]

Creating a costs analytics view to email campaign generated by Amazon Pinpoint

Introduction Many companies have multiple departments using different campaigns in the same AWS account on Amazon Pinpoint and need to split costs at the end of each month between the owners of each campaign. To do this, companies need an easy way to find how much each campaign has generated of cost, since the Amazon […]

Orchestrating and Monitoring Multichannel Messaging with Amazon Pinpoint

The union of marketing and technology (MarTech) has contributed to making communications and customers interactions more dynamic and personalized. In a multichannel environment with increasingly connected customers, it is essential for a MarTech system to orchestrate a digital marketing strategy using customers’ preferred channels in addition to monitoring their effectiveness during these engagements. Companies in […]

Advanced Amazon Pinpoint Templates using Message Template Helpers

Personalization of customer messages is a proven way to increase engagement of promotional and transactional communications. In order to make these communications repeatable and scalable, building personalization through templates is often required. Using the Advanced Template Capabilities feature of Amazon Pinpoint, it’s now possible to create highly customized templates used for email, SMS, and Push […]