AWS Messaging & Targeting Blog

Tag: customer communications

How to build LINE messaging into business communications

In today’s interconnected world, businesses need to communicate with their customers through multiple channels. This means using a variety of messaging apps, social media platforms, and other communication tools to reach customers where they are. One such platform that has gained immense popularity in select Asian markets is LINE. As the biggest social network in […]

Gartner CPaaS Architecture Diagram

AWS Communication Developer Services (CDS) recognized in the 2022 Gartner Market Guide for CPaaS

2022 Gartner Market Guide for CPaaS recognizes AWS Communication Developer Services (CDS) Every business needs to communicate with customers through channels like email, SMS, notifications, voice, and even video. CPaaS, or Communications Platform as a Service, provers combine those capabilities into a single offering. Communication developers exploring new CPaaS solutions can read the 2022 Gartner […]

Advanced Amazon Pinpoint Templates using Message Template Helpers

Personalization of customer messages is a proven way to increase engagement of promotional and transactional communications. In order to make these communications repeatable and scalable, building personalization through templates is often required. Using the Advanced Template Capabilities feature of Amazon Pinpoint, it’s now possible to create highly customized templates used for email, SMS, and Push […]

Adding WhatsApp as an Amazon Pinpoint Channel

10/29/24 – Update – WhatsApp is now available through AWS End User Messaging. Visit here to get started. 8/19/2020 – Updated for clarity on Twilio sandbox requirements Amazon Pinpoint recently announced the general availability of custom channels. Custom channels enable you to extend the capabilities of Amazon Pinpoint via a webhook or AWS Lambda function. Among many […]