AWS Messaging & Targeting Blog
Tag: customer engagement
Building a voice interface for generative AI assistants
Generative AI is revolutionizing how businesses interact with their customers through natural conversational interfaces. While organizations can implement AI assistants across various channels, phone calls remain a preferred method for many customers seeking support or information. We’ll demonstrate how to create a voice interface for your existing Amazon Bedrock generative AI assistant, enabling customers to […]
Visually build telephony applications with AWS Step Functions
Developers face numerous challenges when building telephony applications: managing unpredictable user responses, handling disconnections, processing incorrect inputs, and addressing errors. These challenges extend development cycles and create unstable applications that fail to meet user expectations. This blog demonstrates how Amazon Web Services (AWS) Step Functions, combined with Amazon Chime SDK Public Switched Telephone Network (PSTN) […]
Mail Manager – Amazon SES introduces new email routing and archiving features
Amazon Simple Email Service (SES) is a cloud-based email sending service provided by Amazon Web Services (AWS), handling both inbound and outbound email traffic for your applications. It allows users to send and receive email using SES’s reliable and cost-effective infrastructure without having to provision email servers yourself. Managing multiple email workloads at scale can […]
Building a generative AI marketing portal on AWS
Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]
Build Better Engagement using the AWS Community Engagement Flywheel: Part 1 of 3
Introduction Part 1 of 3: Extending the Cohort Modeler Businesses are constantly looking for better ways to engage with customer communities, but it’s hard to do when profile data is limited to user-completed form input or messaging campaign interaction metrics. Neither of these data sources tell a business much about their customer’s interests or preferences […]
Send WhatsApp messages via AWS End User Messaging
Note: The solution described below is outdated. WhatsApp is now available natively through AWS End User Messaging. Visit here to get started. In this blog you will deploy a solution that integrates Amazon Pinpoint with WhatsApp for outbound and inbound messages. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your […]
Push notification engagement metrics tracking
In this blog you will learn how to track and attribute Amazon Pinpoint push notification events for Campaigns and Journeys via API. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels. Amazon Pinpoint’s push notification channel, can send messages to your mobile app users via […]
Build AI and ML into SMS for customer engagement
Create more engaging customer experiences with AI / ML-powered SMS communication Today’s customer expects the ability to engage with businesses through various communication channels like email, SMS, Push notifications, and in-app notifications when they have a question or need a problem resolved. SMS is one of the fastest growing communication channels, and we’ve seen that […]
Amazon SES configuration for an external SMTP provider with Auth0
Many organizations are using an external identity provider to manage user identities. With an identity provider (IdP), customers can manage their user identities outside of AWS and give these external user identities permissions to use AWS resources in customer AWS accounts. The most common requirement when setting up an external identity provider is sending outgoing […]
Advanced Amazon Pinpoint Templates using Message Template Helpers
Personalization of customer messages is a proven way to increase engagement of promotional and transactional communications. In order to make these communications repeatable and scalable, building personalization through templates is often required. Using the Advanced Template Capabilities feature of Amazon Pinpoint, it’s now possible to create highly customized templates used for email, SMS, and Push […]