AWS Messaging & Targeting Blog

Tag: customer engagement

Amazon SES configuration for an external SMTP provider with Auth0

Many organizations are using an external identity provider to manage user identities. With an identity provider (IdP), customers can manage their user identities outside of AWS and give these external user identities permissions to use AWS resources in customer AWS accounts. The most common requirement when setting up an external identity provider is sending outgoing […]

Read More

Advanced Amazon Pinpoint Templates using Message Template Helpers

Personalization of customer messages is a proven way to increase engagement of promotional and transactional communications. In order to make these communications repeatable and scalable, building personalization through templates is often required. Using the Advanced Template Capabilities feature of Amazon Pinpoint, it’s now possible to create highly customized templates used for email, SMS, and Push […]

Read More

Create a serverless feedback collector application using Amazon Pinpoint’s two-way SMS functionality

Introduction Two-way SMS communication is used by many companies to create interactive engagements with their customers. Traditional SMS notifications are one-way. While this is valid for many different use cases like one-time passwords (OTP) notifications and security notifications or reminders, some other use-cases may benefit from collecting information from the same channel. Two-way SMS allows […]

Read More

How Amazon Simple Email Service supported the growth of email in 2020

Over the last 12 months, organizations of all types have increasingly needed to stay connected to their customers. With the move to virtual interactions accelerating across industries, email has remained a trusted channel for customer communications. Amazon Simple Email Service (SES) has seen record outbound email traffic in 2020, supporting critical customer communications during COVID […]

Read More

Learn About Amazon Pinpoint at Upcoming Events Around the World

Connect with the AWS Customer Engagement team at events around the world to learn how our technology can to help you better engage with your customers. Get demos on recent feature releases, discover how you can use Amazon Pinpoint for your specific use case, and attend informative sessions to hear how companies around the world […]

Read More
simon-poile-presenting-at-digital-summit

The latest news, content, and helpful tips for AWS Digital User Engagement

The AWS Digital User Engagement team hit the ground running this year. From speaking in front of crowds of digital marketers and developers, to developing new tutorials to help make it easier to get started building solutions to common use cases, here’s the latest on what we’ve been up to and our latest updates to […]

Read More
pinpoint-2way-sms

Two-Way SMS with Amazon Pinpoint

Learn to implement two-way SMS messaging for a simple approach that results in higher levels of customer engagement SMS, or text messaging, is the simplest way to reach your users outside of normal customer-facing web or mobile applications. Compared to other communication channels, such as email and push notifications, text messaging results in higher engagement. […]

Read More
How Disney Streaming Services Monitors Campaign Performance

How Disney Streaming Services Uses Amazon Pinpoint to Send Personalized Messages to Millions of Users in Real Time

At AWS re:Invent 2018, Billy Liu and Jimmy Tam from Disney Streaming Services took the stage to talk about how they use Amazon Pinpoint to meet some of their unique digital user engagement needs. Disney Streaming Services supports several mobile apps, including MLB At Bat, Ballpark and Beat The Streak from Major League Baseball, along with […]

Read More
Digital User Engagement at re:Invent 2018

Your guide to AWS Digital User Engagement at re:Invent 2018

With roughly 50,000 attendees expected to descend upon Las Vegas next week for the seventh AWS re:Invent, our re:Invent 2018 agenda has unsurprisingly grown along with the crowd size. This year, we have added a full day of additional content, expanded our campus, added expo hours, and included over 1,000+ breakout sessions, hackathons, bootcamps, workshops, […]

Read More