Category: Thought Leadership

In this blog post, we introduce a strategy for scaling Microsoft SQL Server deployments on Amazon Web Services (AWS) that uses Amazon FSx, a service that provides fully managed, high-performance file systems in the cloud. This strategy increases SQL Server performance on AWS, providing 2 to 3 times as many Transactions per Minute (TPM) as […]

Migrating your Microsoft workloads to the cloud requires a well-thought-out licensing strategy. AWS offers various ways to support your licensing needs and help you understand the options. Whether you aim to lower costs, enhance security, or improve the price-performance of your applications, AWS has three options to ensure you meet your objectives. The infographic illustrates […]

In this blog post, we will show you how to integrate an LDAP open-source solution with AWS IAM Identity Center leveraging either AWS Managed Active Directory or Active Directory Connector. Introduction Microsoft Active Directory has been a widely used identity management solution in Windows networks for decades. It delivers authentication and access protocols, such as […]

IT and business decision makers are looking for cost savings wherever they can amid uncertain economic times. Amazon Web Services’ (AWS) unique hardware capabilities and cloud architecture, along with our flexible approach to managing Microsoft technology, offer significant opportunities to optimize costs. Many customers run their Microsoft workloads on AWS because AWS offers exceptional performance […]

As more businesses move their enterprise workloads to the cloud, optimizing costs has become a top priority for them. Licensing is one of the most significant costs associated with running your Microsoft workloads on Amazon Web Services (AWS). In this blog post, I will discuss seven specific optimization strategies you can implement to help you […]

In this blog post, we will share results of Microsoft SQL Server performance testing using Amazon FSx for Windows File Server (Amazon FSx) and Amazon Elastic Block Store (Amazon EBS) with block sizes in the range of 16 KB to 64 KB to prove or disprove the common opinion that SQL Server requires 64KB block […]

In this blog post, I will share results for Babelfish for Aurora PostgreSQL performance testing using the HammerDB database benchmarking tool. Based upon the results of testing various Aurora for PostgreSQL clusters hosting Babelfish, I will also provide recommendations on the optimal instance selection from the price-performance viewpoint. This blog post concludes with a summary […]

Software licensing costs matter. Evolve Cloud Services, an AWS Partner who specializes in cloud and software licensing optimization, knows this full well. Recently, Evolve teamed up with Enterprise Strategy Group (ESG)—an IT analyst, research, validation, and strategy firm—to analyze the results of 300 extensive Optimization and License Assessments conducted for organizations wanting to migrate their […]

Strong partnerships matter. Ensono, an AWS Partner, migrated Guinness World Records’ Microsoft Windows Server and SQL Server workloads out of their data centers to all-in on AWS. Customer feedback? Rob Howe, Director of IT for Guinness World Records, says in this video, “It’s such a key move for us. It’s gonna set the business up […]

Rather than offering a temporary fix with Extended Security Updates and incentivizing a cloud compromise, AWS is the cloud that truly focuses on delivering unmatched experience to our customers, no matter where they are in the cloud adoption journey, providing three outcome-driven pathways for customers to run and modernize their SQL Server workloads.